Heritage Business Development Workshop (10 Sep 2017)

Event name: Heritage Business Development and Marketing Approach International Workshop
Date: 10 Sept 2017 (Sunday)
Venue: Kinta Riverfront Hotel & Suites
ORGANIZER: PEOPLE IDEAS CULTURE​ 人思文Aligned with Visit Perak Year 2017 and the consistent theme of PIDD (Pangkor International Developemnt Dialog) in sustainability, this international one day workshop aims at:-(1) Transitioning to the new economy while generating community benefits(2) Assess the current trends and challenges for meeting the goals of the IYSTD (International Year of Sustainable Tourism for Development) and UNSDGs (United Nations Sustainable Development Goals 2030)​PRESENTER 1Mr. Fergus Tyler Maclaren, Principal of MAC-DUFF Tourism-Heritage-Planning, CANADATheme:- Industrial Heritage Business Development and Marketing ApproachesScope:Authenticity and integrity in the site’s live and fixed presentation and interpretation aspects;Marketing channels and approaches for the target audiences that either incorporates the site as part of a longer tour and specifically for industrial heritage tourists;how this gets integrated into the existing tourism product mix;Value-added and experiential challenges at industrial heritage sites to give visitors enhanced, hands-on experiences; andMonitoring site visitation to determine site marketing effectiveness and delivery on the value proposition.Discussion of the Industrial eritage Tourism Development and Marketing Approach Exercise, based on the tin mining dredging machine (Tanjung Tualang), charcoal kiln (Kuala Sepetang) and Kinta Valley.PRESENTER 2Mr. Mohamed Badry, Founder of “Heritage For All Initiative”, EGYPTTheme: The Structure of Heritage Marketing PlanScope:Heritage tourism and transition to heritage marketing perspectiveHeritage marketing and its functionsInterpret the heritage marketing perspectiveAdoption of Up-to-date heritage marketing technique and preparation of structure of heritage marketing plan, specifically on cultural site and museums.MODERATORKenneth Wong See Huat, Founder of People Ideas Culture, MALAYSIAProgram Rundown:-0815-0845. Registration and breakfast0845-0900 Official opening by Dato’ Nolee Ashilin Mohammed Radzi, State Tourism, Arts and Culture Committee chairman0900-1245 First session by Mr. Fergus Tyler Maclaren1245- 1345. Lunch1345 – 1715 Second session by Mr. Mohamed Badry (with tea break refreshment of 15 mins)1715-1730 Closing remark by Mr. Kenneth Wong See Huat# Registration prior workshop, please email to:
# Registration fee RM50 pay on the day of workshop but won’t entertain last minute walk in.# Kindly state clearly the full name, gender, organisation, position, email and cellphone number.* This workshop is part of Festival of Ideas, in conjunction of PIDD, and funded by Tourism Perak.


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