Beauty pageants not only emphasise on physical appearances but can be used as tools to empower women.
Mrs Gorgeous World 2018 is out to do just that and change past misconceptions.
The pageant, which will be held in Syeun Hotel on September 8, is aimed at highlighting the diverse roles of women in society. These roles are not limited to mundane roles like being mothers, wives, and daughters but on a more significant scale as providers of resources to the community.
According to organiser Mok Junni, the response was overwhelming although the event is one month away. “Both categories are fully subscribed although the deadline was on July 31,” she told Ipoh Echo.
Contestants are divided into two categories, Crystal (ages 25 to 45) and Diamond (ages 46 and above). Each category has 14 contestants. They must be married and have given birth to at least one child.
The evening will kick-start with its first round, the Cheongsam Round followed by Evening Gown Round and Talent Show.
Besides the Mrs Gorgeous title, there are other subsidiary titles to be won with accompanying prizes. They are, Mrs Best Elegance Wear, Mrs Best Cat Walk, Mrs Sweet Smile, Mrs Most Popularity, Mrs Elegance and Mrs Photogenic.
Prizes for winners are sponsored by De Era with First Prize, in both categories, of RM10,000 worth of De Era treatment plus RM3000 cash, crown, sash, trophy, products, vouchers and an offer of a one-year contract as De Era Clinic ambassador.
First Runner-up Prize isworth RM5000 De Era treatment plus RM2000 cash, crown, sash, trophy, products and voucher. The 2nd Runner-up Prize is worth RM3000 De Era treatment plus RM1000 cash, crown, sash, trophy, products and voucher.
Third and fourth runner-up prizes will also be given as consolation prizes.