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Nosh News: Family Signature in Ipoh Soho

By Jo Lynn Chong

Family Confectionery Sdn Bhd, an Ipoh homegrown family business that has been around for over 20 years, opened their tenth outlet, Family Signature, in Ipoh Soho in December 2019.

“We are using a bakery-cum-cafe concept for the first time. Our other Family Confectionery outlets are all grab-and-go bakeries, located in various neighbourhoods in Ipoh,” Lim Xian Ying, the second generation running Family Confectionery Sdn Bhd and also the Chief Marketing Officer of Business Development for Fondantism Sdn Bhd (also by Family Confectionery that was launched in January 2019), elaborated.

Oreo Chocolate Souffle Pancake

To date, all 10 outlets of Family Confectionery are all within Perak. Fondantism has two outlets, one in Bandar Cyber and one in Ipoh Parade.

Family Signature is selling fresh fruit cakes and Japanese souffle pancakes as their signatures. Both are made to be less sweet and 100% made with natural ingredients.

“Our fresh fruit cake is exclusive only in Family Signature at this moment. It is just normal sponge cake which has an airy and fluffy texture. We have a slogan, ‘ru kou ji hua’, the cream will melt in your mouth within one second. Because I think that most girls love dessert but we are scared that they are very heavy or have high calories, like very oily buttercream cakes, so we do it in a very fresh light way, using light fresh cream and add on fresh fruits,” Lim elaborated. Her father, Chin Man Kean, founded Family Confectionery.

“Actually, we introduced our Japanese souffle pancakes through Fondantism first,” Lim explained. “After that, we also have them in Family Signature and we add on different designs with ice cream from Nestlé.”

“A Japanese souffle pancake must be very fluffy,” Lim explained. “For us, the height of it is very important and the texture must be such that when you eat it, it melts in one second.”

Cempedak Sliced Fruit Cake

The fresh fruit cakes are selling at RM9.90 per slice but for their top sellers, durian and cempedak (a fruit similar to jackfruit), RM18.90 per slice. Also available at RM80 for half a kilo and RM120 per kilo. For the Japanese souffle pancakes, prices range from RM15.90 to RM20.90.

“We do have customised cakes and you can order them online or from any of our outlets. We do welcome bookings for parties and private events. Available on foodpanda too,” Lim enthused.

Also offering simple food and Boba drinks, Family Signature is open daily from 11.30am to midnight and has a seating capacity of about 100 diners. Pork and alcohol-free. For more information, visit their Facebook and Instagram pages both by the same name, familysignature or contact 011 2056 8320.

Address: Block B, 1-15, Ipoh Soho, Jalan Sultan Iskandar, 31350 Ipoh.

 

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