“Reborn” Campaign attracts 800 Visitors


“Reborn, Revive & Recreate!”, a slogan for “Reborn” Campaign held in Universiti Tunku Abdul Rahman (UTAR) by the final year Public Relations students carries the meaning of reviving life through organ donation and recreate the spirit of volunteerism particularly among UTAR students and staff.

Reborn Campaign attracts 800 Visitors“This is the first organ donation campaign that UTAR Public Relations students have organised. Given the low number of organ donation pledges, we believe a first step such as creating awareness should come first,” said Lim Jean Nie, the Campaign Director. “Volunteering can be in many forms and organ donating is one of them. There were more than 200 pledges collected in just 4 days,” she added.

The main attraction of the campaign, the “Reborn” Exhibition, attracted more than 800 visitors. Visitors were astounded by the spectacular human body tunnel with handmade gigantic organs displayed beneath it. “The students had shown remarkable creativity in executing the campaign on campus,” said Dr Hasby Haron, Clinical Manager of Kuala Lumpur National Transplant Resource Centre.

Malaysia has a very low number of organ donors, resulting in nearly 15,000 patients being put on the waiting list to undergo organ transplants. “I was amazed by how the organs and information were exhibited and it was very interesting. Besides, I have pledged to be an organ donor as I believe we can save someone’s life even after we have left this beautiful world,” said Tan Vern Ye, a UTAR Accounting student.