I find the staff of Tourism Perak a rather curious lot. They are there for a purpose but from my observations most are there for some self-serving reasons.
When duty requires them to mingle and make their customers, especially tourism industrial players, feel at ease, they prefer to mix among themselves instead. By doing so, they lose a golden opportunity to promote Perak and the services the agency could provide.
They pride themselves in wearing T-shirts with Tourism Perak logos emblazoned on them. But what is the use if the net result is zero? They ought to realise that the larger task ahead is to prepare the ground works for the coming Visit Malaysia Year 2014.
Knowledge is power and if one fails to share it with others the efforts of the state government and its hard-working crew will then go to waste.
The Executive Councillor for Tourism, Health and Culture, Nolee Ashilin Dato’ Mohammed Radzi is on the right track. She needs all the help she can muster to forge ahead. The councillor cannot do it alone without the support of her staff. And that is a fact.
Dato’ Hamidah Osman
State Executive Councillor for Tourism
In spite of the many glitches, which had happened due to errors of commission rather than omission, Visit Perak Year (VPY) 2012 was a success. I base this on a number of determinants, increasing tourist arrivals being a major factor of our achievement despite claims to the contrary. The increment is attributable to the many strategic initiatives taken by Tourism Perak and its affiliates in promoting the state to all and sundry. The many tourism-related events organised within the state throughout the visit year were conducted with a measure of success. I take cognisance of this and wish to thank those concerned, from the very bottom of my heart, for their dedication and hard work. I too wish to congratulate Perak Tourism Sdn Bhd, Tourism Malaysia (Perak), Ministry of Tourism (Perak Chapter), Perak Tourism Association and others for their meaningful contributions. The end of VPY 2012 does not mean that those at the helm of the tourism industry can let their guard down. The upcoming Visit Malaysia Year 2014 looms big on the horizon. Its existence provides us the impetus to bring tourism to a different level in Perak. With this in mind, I have conceptualised a three-year tourism programme for the state, named Discover Perak 2013-2015. The programme is aimed at instilling a new vigour in tourism growth beginning from infancy to maturity. The time frame may look lengthy but three years will come to pass in a blink. One major shortcoming, which I find disturbing, is the absence of detail relating to people and agencies in the tourism industry. This has affected the way tourists view us and the industry, on the whole. To correct this little flaw, the emphasis in this issue on tourism newsletter is information regarding agencies, both public and private, associations and individuals who play a major role in the promotion of tourism in the state. The availability of these seemingly insignificant details will be a good start to my three-year Discover Perak programme. We shall begin with Tourism Perak Sdn Bhd.
Tourism is a major money spinner in Perak. The continued growth of the tourism industry in the state is contingent upon factors conducive to its expansion. Therefore, those who have a role to play in the development of tourism need to be exposed and highlighted, however, insignificant they may be.
The responsibility of tourism propagation in Perak lies entirely with Tourism Perak Sdn Bhd. This entity, formed as a private limited company, was incorporated in 2012. It started as an adjunct to the Perak State Economic Development Corporation (SEDC) co-located with the SEDC building along Jalan Panglima Bukit Gantang Wahab (opposite Royal Ipoh Club).
As its roles and responsibilities expanded over time, the office was moved to the government building in Jelapang. It remained there till mid-2012 when a centralisation exercise, mooted by Dato’ Hamidah Osman, Executive Councilor for Tourism, was in place. It is now located on the first floor of the State Secretariat Building, Ipoh.
The company is being helmed by Tuan Haji Musa Dun, the Chief Executive Officer who took over the hot seat in August 2012.
Next in line and in importance is the Ministry of Tourism (Perak Chapter). The office is located at Jalan Medan Istana, Bandar Ipoh Raya, Ipoh. Its role is to act as a conduit between the Ministry of Tourism and the state tourism apparatus. The current director of the Perak chapter is Syahruddin Abdul Hamid.
The Tourism Malaysia (Perak) plays an equally important role in the dissemination of information on tourism. However, it is more international in nature taking its cue from its headquarters in Putrajaya. The office is located across the road from where the Ministry of Tourism (Perak Chapter) is.
The above mentioned are government-related agencies directly involved in tourism development in Perak. There are a number of private entities whose presence is to complement the roles of the public agencies. They are located in Ipoh and are within striking distance of one another.
Tourism-related non-governmental organisations too, play a role in tourism promotion. Though their contributions may be overshadowed by the major players in the industry, their responsibilities are in no way insignificant. One such entity is the Perak Tourism Association (PTA). The association’s office is in Greentown Square along Jalan Dato’ Ahmad Said, Ipoh (next to Restoran Simpang Tiga). Tuan Haji Mohd Odzman Abd Kadir is the association’s current president.
Of similar importance is the Perak Tourist Guides Association. The association is responsible for the training and conduct of its members whose role in the state’s tourism industry is entrenched. Roselyn Lim is the current president and the office is located at Jalan Musa Al Bakri, Ipoh.
Tourist information centres, better known by the abbreviation TIC, have a much larger role to play. They act as front-liners as tourists deal with them almost on a daily basis. There is one in Ipoh, Taiping, Kuala Kangsar and Lumut.
These centres are, essentially, a good source of information, as they provide tourists with little-known facts about the places they are visiting. Most of the centres’ staff speak English and can provide the sort of assistance sought by visitors.
The centres in Taiping, Kuala Kangsar and Lumut come equipped with brochures and trail and route maps.
Here are addresses and phone numbers of agencies (public and private), associations, non-governmental organisations and tourism information centres for your convenience:
Aras 1 Bangunan Perak Darul Ridzuan, Jalan Panglima Bukit Gantang Wahab, 30000 Ipoh, Perak Darul Ridzuan.
Tel: 05-208 3600 (ask for Tourism Perak)
Fax: 05-241 0671
Email: email@example.com www.peraktourism.com
Tourism Perak Information Centre (UTC Ipoh)
Pusat Transformasi Bandar, Lot LA12, 2nd Upper Floor, UTC Perak,
off Jalan Dato’ Onn Jaafar, 30300 Ipoh, Perak.
Tel: 05-241 3423 /241 3424/241 3425
Office hours: 8.30am – 10pm daily
(Closed on public holidays)
Tourism Malaysia (Perak)
Add: 12, Medan Istana 2, Bandar Ipoh Raya, 30000 Ipoh, Perak.
Tel: 05-255 2772 / 05-255 9962
Fax: 05-253 2194
Office hours: 8am – 5pm (Mon – Fri)
Face Book : Tourism Malaysia Perak
Perak State Ministry of Tourism Office (Pejabat Kementerian Pelancongan Negeri Perak)
Add: 7 & 9, Jalan Medan Istana 3, Bandar Ipoh
Raya, 30000 Ipoh, Perak.
Tel: 05-255 0413
Fax: 05-253 6027
Office hours: 8am – 5pm (Mon – Fri)
Director: Syahruddin bin Abdul Hamid
Tourist Information Centre (TIC) Kuala Kangsar
1A, Jalan Kangsar,
33000 Kuala Kangsar, Perak.
Tel /Fax: 05-777 7717
Office hours: 9am – 6pm (closed on Monday)
Tourism Information Counter (TIC) Lumut
Pusat Penerangan Pelancongan,
Kompleks Pelancongan Waterfront Lumut, Jalan Titi Panjang, 32200 Lumut, Perak.
Tel: 05-683 4057
Fax: 05-683 8443
Office hours: 9am – 5.30pm daily
Ipoh Tourism Information Counter (ITIC)
Ground Floor, Old MBI Office,
30000 Jalan Bandar, Ipoh.
Tel: 05-208 3155
Fax : 05-208 3150
Taiping Visitor Information Centre (TVIC)
Menara Jam J.K.R. 355, Jalan Kota, 34000 Taiping, Perak.
Tel: 05-805 3245
Fax: 05-806 3139
Office hours: 10am – 5pm (Mon – Sat) & 2pm – 6pm (Sun)
MATTA – Perak Chapter Secretariat No. 3A, Medan Istana 3, Bandar Ipoh Raya, 30000 Ipoh, Perak.
Tel: 05-241 2802
Fax: 05-241 2802
Chairman: Mr Ranjit Singh
Perak Tourist Guides Association (Persatuan Pemandu Pelancong Negeri Perak)
2nd Floor, No. 75-77, Jalan Mustapha Al-Bakri, 30000 Ipoh, Perak.
Tel: 05-242 0897
Fax: 05-243 0897
Office hours: 9am – 6pm (Mon – Fri)
President: Roselyn Lim
Malaysian Association of Hotels (MAH) Perak Chapter
(Persatuan Hotel Negeri Perak) c/o Syuen Hotel Bhd., 88, Jalan Sultan Abdul Jalil,
Greentown, 30300 Ipoh, Perak.
Tel: 05-253 8889, 012-521 8339 (Rains Chong)
Fax: 05-255 9284
Office hours: 9am – 7pm (Mon – Fri)
President: Vincent Ee
Perak Tourist Association (Persatuan Pelancongan Negeri Perak)
D-5-3, Greentown Square, Jalan Dato’ Ahmad Said, 30450 Ipoh, Perak.
Tel / Fax: 05-242 4588
Office hours: 9am – 5pm (Mon – Fri)
President: Hj. Mohd Odzman Abd Kadir
Tourism Counter – Perak UTC
A tourism counter catering to visitors to Perak was opened recently by Dato’ Hamidah Osman, Executive Councillor for Tourism Perak. The siting of the counter in the newly-opened Perak Urban Tourism Centre (UTC), at the now defunct Super Kinta Shopping Complex, signifies the importance attached to tourism development in the state.
The counter provides visitors with the much-needed information on Perak, especially its numerous attractions. Some of the items available on request are travel brochures, tourism newsletters, travel guides and maps.
It also acts a one-stop counter for those wishing to make Perak their visit destination. The counter is open from 8.30am to 10pm daily (Monday to Sunday) except on public holidays. To get to the counter call UTC’s reception at +605-2413423 /2413424/2413425.
Ipoh City Council organised a “buka puasa” treat for 50 children from Ar‑Raudhah Baitul Mubarouqah Orphanage, Gunung Rapat. The event was held at Kinta Riverfront Hotel and Resort, Ipoh and was hosted by the Mayor, Dato’ Roshidi Hashim. The orphans received “duit raya” from the Mayor.
Bubur Lambuk for All
Tourism Perak came up with a novel idea to dispense bubur lambuk for all and sundry. The breakfast delicacy, a hit with most Muslims, was mass produced on the grounds of Stadium Indera Mulia, Ipoh on the evening of Thursday, August 9. The porridge was then packed into plastic containers and given to visitors and passers-by. Over 6,000 packs were prepared. Dato’ Hamidah Osman and her staff then distributed the packs to passing motorists at the Ipoh PLUS toll gates.
Executive Councillor for Tourism, Dato’ Hamidah Osman hoped that money given to organisations tasked to conduct touristic activities will be well spent. She expressed both optimism and pessimism when speaking to the media following a series of mock cheque presentation ceremonies held at the State Secretariat Building recently. Over a week in June a total of RM180,000 was given away. The money was part of the allocation for tourism approved in the 2012 state budget.
Universiti Teknologi Mara, Seri Iskandar received RM80,000 to organise the Gua Tempurung Eco Challenge 2012. The event, slated for August 31 till September 2, is for students of institutions of higher learning in the country. It will be held at Gua Tempurung and Gopeng. Participants have to run, cycle, kayak and explore, not necessarily in that order. These physically demanding events require a strong pair of arms and legs.
The remaining RM100,000 was given to two private entities. SNR Adventures received RM50,00 to organise the 7th Perak Iron Bound Challenge in Lumut while Persatuan Belia Kubu Gajah received RM50,000 to manage the Road to Kubu Gajah 4×4 Challenge. Both activities had taken place from July 6 to 8.
“The purpose of the ceremonies is to record the transactions so we’ll not be accused of being extravagant,” said Hamidah.
Ipoh Echo welcomes Mohamed Hisam bin Mohamad Yusof who is the new General Manager of Tourism Perak Management Bhd effective July 1. Many in the tourism industry would know Hisam as the COO from Aidil Travel & Tours Sdn Bhd.
Hisam, who hails from Taiping, had his early education at King Edward Institution, Taiping and did his tertiary education at UiTM majoring in Business Administration. Hisam, 40, started work in the banking industry before moving to the tourism industry several years ago.
On why he switched from his comfy post at a tour agency, Hisam explained that “I wanted a challenge. I am aware that this new post for me is VERY challenging but I feel that I am able to bring in more tourists to my State”. Indeed with Visit Perak Year 2012 right around the corner that is a tall challenge. All the best Hisam.
Perak is preparing the nomination dossier for five locations to be presented to UNESCO to list them as World Heritage Sites.
State chairman for Industry, Investment, Industrial Development and Tourism, Datuk Hamidah Osman, said a committee had been formed comprising of the National Heritage Department, Tourism Perak, Ipoh and Taiping local councils, district offices, related government agencies together with the heritage societies to prepare the nomination dossier.
She stated this before flagging off a Saturday morning “Heritage Walk” at the Ipoh Railway Station recently. The committee, she said, had held initial meetings with the National Heritage Department.
Under the nature category, the sites are Royal Belum (Tropical Rainforest and Biodiversity Heritage) and Gua Tempurung (Limestone Heritage), and under the Nature and Culture Category the locations identified are Taiping (Heritage Town), Kinta (Tin Heritage and encompassing the area between Ipoh, Batu Gajah and Kampar) and Ipoh City (Cultural Heritage).
On the Heritage Walk, she said it would be held every Saturday for members of public to participate. It is the first part of the state government’s strategy at creating heritage awareness and promoting the heritage Panglima Core area in the city.
Datuk Hamidah said an allocation of RM550,000 has been approved to upgrade Panglima Lane, better known as Concubine Lane. And if all goes well, Tourism Perak will open a Tourist Information Centre in the lane.
The walk is organised by the Tourism Perak office and Kinta Heritage Group and starts at 8 a.m. from the Railway Station. The route recently named the Panglima Core will proceed to City Hall, the High Court and going east, passes St Michael’s School and heads towards the commercial area to Han Chin Pet Soo Building and back through Concubine Lane to the Clock Tower and Railway Station.
The tour is conducted by a licensed tour guide who will elaborate on the historical background of the various heritage buildings throughout the walk. To create more awareness, a forum to discuss heritage issues will be held towards the end of July where experts on the topic will be invited. Heritage agencies and members of the public are also invited to attend.
Datuk Hamidah said to ensure that the unique characteristics of Old Town Sector is not lost, the state has proposed that all future development plans specifically for Old Town must follow the guidelines as set down by the Ipoh City Council.
Besides Datuk Hamidah, Ipoh Mayor Dato’ Roshidi Hashim and Perak Tourism CEO Zameema Banu, present at the last walk were some students from St. Michael’s School.
The presentation ceremony of Perak Tourism Appreciation Awards 2009 in Ipoh recently gives an indication of how aggressive tourism development in the state is to be pursued.
In fact, these two months have seen quite a number of activities concerning tourism promotion in the state. This includes the formation of the state tourism council and a series of meetings to draw up a tourism strategic action plan.
The presentation itself was an elaborate affair filled with songs and traditional dances. The Sultan of Perak Sultan Azlan Shah and Raja Permaisuri Tengku Bainun graced the night held at a leading hotel.
Also present were Menteri Besar Datuk Seri Dr Zambry Abdul Kadir, former Menteris Besar Tan Sri Ramli Ngah Talib and Datuk Di-Raja Tajol Rosli Ghazali, state dignitaries and representatives from Tourism Malaysia and various tourist associations and relevant agencies.
Six organisations and corporations, which have contributed towards the development of tourism in Perak, received the association’s Premier Awards, while nine individuals and entrepreneurs, who have taken the initiative and made their tourism products attractive to local and foreign tourists, received the President’s Awards.
Recipients of the Premier Awards are Musium Arkeologi Leng-gong, Pulau Banding Foundation, Lembaga Lebuhraya Malaysian and PLUS R&R Sungai Perak, Perak Academy, Ipoh Specialist Hospital, and Meru Valley Golf Resort; while the recipients of the President’s Awards were Nomad Adventure Camp (Gopeng), Publication: Limestone Hills and Caves of the Kinta Valley, Orang Asli Village of Ulu Geroh, Sentosa Villa (Taiping), Teratak Afrina (Batu Kurau), Pangkor Village Beach Resort, Anjungan Beach Resort & SPA (Pangkor), Khay Hor Holding Sdn Bhd Charcoal Factory (Matang), and Citrus Restaurant (Ipoh).
The awards presentation night also saw Datuk Mohd Zainal Abidin bin Haji Abdul Kadir retiring as president of Perak Tourist Association after 22 years.
In his message to the awards presentation, Datuk Seri Zambry said tourism development was a collaborative effort. The success or failure depended on the efforts made by both the government and the private sectors.
“It has been proven that these joint efforts continue to bear fruit as we see tourism maintaining its position as the second largest income generator for the country”, he added.
“This 2009 Perak Tourism Appreciation Awards, conceptualised and implemented by the Perak Tourist Association, continues to recognise corporations and individuals who are passionate tourism players. The recipients of this award deserve the accolades as recognition of their contribution and efforts to the tourism industry.”
According to Datuk Zambry, the enthusiastic efforts taken by corporations and individuals should be emulated by all tourism bodies be it private or governmental. Therefore, the acknowledgement provided by the awards serve as encouragement and inspiration for one and all to continue in achieving excellence in the industry.