COMMUNICATING, CARING AND CO-CREATING – A VOICE FOR, OF AND BY THE PERAK COMMUNITY

Mission

  • Showcase the proud heritage that is Perak
  • Encourage greater pride and involvement in the community by raising awareness of its residents to its activities, its local heroes and success stories.
  • Promote the use of English as the language of commerce
  • Be the Most Sought After and Most Widely Read English language paper in Perak for local news, views and happenings.

Objectives

  • Become THE local source of information on what, where, whom, how and when of issues, events and activities in Ipoh and its surrounds.
  • Inculcate a sense of involvement in the community through articles.
  • Create a sense of pride in being Perakean.
  • Remove apathy and bond the community.
  • To create a flurry of interest in and around Ipoh.
  • Engender a spirit of rejuvenation in the community.

Target
English speaking, middle class, and concerned citizens of Perak.

Functions

For the Community

  • Provide Visibility to Ipoh and Perak
  • Act as a platform for exchange of local information
  • Address local issues
  • Discussion board for local problems and suggest solutions
  • Educating community in local history and heritage
  • Lobby for improvement of quality of life
  • Report and comment on Local Council and State Assembly policies and decisions
  • Report and comment on other issues of public concern that affect the local community
  • Report and comment on Conservation and environment issues
  • Addressing social problems
  • Promote investment
  • Promote education
  • Promote knowledge
  • Promote Tourism


Of the Community

  • Voice of NGOs
  • Local Businesses
  • Local Events
  • Local Personalities and Obituaries
  • Business organisations
  • Associations and guilds
  • Tourist destinations
  • Human interest stories
  • Local Ipoh food and restaurants


By the Community

  • Editorial staff
  • Letters to editor
  • Stringers
  • Guest journalists
  • Leaders of the community
  • NGO leaders
  • Business organisation leaders