The talk by Johanqz Ooi of HeppiFace on leveraging social media for business was one of the more interesting topics for the Y Generation. While it is now very common for businesses to run social media campaigns

Ooi cautioned that owners must first know the objective of the campaign. Is it to boost brand awareness? Capture lead information? Boost page likes? Bring walk-in customers? The type of campaign can only be worked on once the objective is identified.

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