Tourism Malaysia (Perak) will employ a new strategy to promote Perak in a big way. It plans to repackage and rebrand the touristic products currently available so they will be more visible to visitors, foreign and local.
Newly-appointed Tourism Malaysia (Perak) Director, Ahmad Kamarudin Yusoff (pic far right) said this at a media briefing recently. “The state’s rich cultural heritage should be highlighted in tandem with its numerous tourist attractions,” he said. “And with Visit Malaysia Year 2014 just around the corner, the time is most appropriate.”
Internet will be the medium to enhance the promotional efforts of Tourism Malaysia (Perak). “To achieve this Internet usage, penetration rate should be improved in order to disseminate information to locals. Information is already available on websites and are sufficient for foreigners but they need to be updated frequently,” he added. “In this context, the collaboration of travel agencies is necessary.”
The agency organised a fishing trip for media representatives and tour operators to Pulau Sembilan recently. Before that was a bicycle ride along a heritage trail in Ipoh. Both received wide media coverage. These activities will be incorporated into a tour package soon for sale to domestic and foreign tourists alike. Tourism Malaysia, according to Kamaruddin, had just finished shooting stills all over Perak. The pictures will be used for promotional purposes.
Kamarudin hoped his overseas experiences will be of use to improve the tourism industry and by extension, the local economy. Present at the briefing was the CEO of Tourism Perak, Hj Musa Dun, the President of Perak Tourism Association, Hj Odzman Abd Kadir and major players in the state tourism industry.