Tourism Malaysia (Perak) will employ a new strategy to promote Perak in a big way. It plans to repackage and rebrand the touristic products currently available so they will be more visible to visitors, foreign and local.
Newly-appointed Tourism Malaysia (Perak) Director, Ahmad Kamarudin Yusoff (pic far right) said this at a media briefing recently. “The state’s rich cultural heritage should be highlighted in tandem with its numerous tourist attractions,” he said. “And with Visit Malaysia Year 2014 just around the corner, the time is most appropriate.”
Internet will be the medium to enhance the promotional efforts of Tourism Malaysia (Perak). “To achieve this Internet usage, penetration rate should be improved in order to disseminate information to locals. Information is already available on websites and are sufficient for foreigners but they need to be updated frequently,” he added. “In this context, the collaboration of travel agencies is necessary.”
The agency organised a fishing trip for media representatives and tour operators to Pulau Sembilan recently. Before that was a bicycle ride along a heritage trail in Ipoh. Both received wide media coverage. These activities will be incorporated into a tour package soon for sale to domestic and foreign tourists alike. Tourism Malaysia, according to Kamaruddin, had just finished shooting stills all over Perak. The pictures will be used for promotional purposes.
Kamarudin hoped his overseas experiences will be of use to improve the tourism industry and by extension, the local economy. Present at the briefing was the CEO of Tourism Perak, Hj Musa Dun, the President of Perak Tourism Association, Hj Odzman Abd Kadir and major players in the state tourism industry.
A gathering of the who’s who in the state tourism industry was held at Syuen Hotel, Ipoh on Wednesday, May 22. The get-together was organised by the Perak Tourism Association (PTA) with the concurrence of the Ministry of Tourism and Culture (Perak) and Tourism Malaysia (Perak).
The primary objective of the meeting, according to Hj Odzman Abd Kadir, President of PTA, was to plan ahead following the appointment of a new executive councillor for tourism after the conclusion of the 13th General Election.
Puan Nolee Ashilin bt Mohd Radzi, state assemblywoman for Tualang Sekah, has been appointed to the hot seat on Saturday, May 18. Nolee, 38, has the advantage of youth on her side. And coming from a family of politicians she definitely has the edge over the rest.
Tourism is the third highest income generator after petroleum and raw commodities. For 2012, the nation collected a staggering sum of RM60.6 billion from tourism. Potential for growth in the tourism sector in Perak is great. However, planning and a lack of dynamism are holding things back. And unless these problems are addressed, the likelihood of a slump becomes apparent.
Most of the points raised by participants were the same. High on the list are poor maintenance of tourist spots, lack of signage and information. These points will be presented to Nolee by PTA as a curtain raiser.
Odzman announced the association-organised activities in the pipeline. The much awaited Ipoh International Waiters Race has now been rescheduled to Sunday, June 29. Of equal importance is the Tourism Appreciation Dinner planned for Friday July 5 to be held at Lost World of Tambun. The dinner is to honour those who have performed well in their respective establishments.
To further promote angling tourism in Perak, Tourism Malaysia Perak has come up with packages for one of the state’s top fishing spots around the waters off Pulau Sembilan and Pulau Jarak. These packages are tailor-made to meet the requirements of anglers, depending on the species of fish they target.
Those aiming for Grade A species like jenahak, kerapu, gerut-gerut and merah, will be taken to an area about five hours from the LKIM (Lembaga Kemajuan Ikan Malaysia) jetty in Sg Acheh, Sitiawan, in the Straits of Melaka for bottom fishing. Here battery-operated fishing reels are used to fish from depths of 50 to 90 metres. The recommended time period for fishing these species is between 7pm to 9am, as that is their feeding time.
According to fishing expedition organiser, Mizie of D Kaki Pancing, the fish here, due to strong undercurrents, do not have the trademark muddy taste; hence they fetch a higher price in the market.
There is no particular fishing season, but anglers are advised to stay away one week around the middle and one week at the end of the month, according to the Muslim calendar, because the sea is too rough. Boats have to be booked at least two months in advance, due to its popularity, as anglers consider this area to be the second top fishing spot in Malaysia.
Depending on the size, a boat can accommodate up to 12 anglers and will be manned by at least three men per boat. The 2D/1N package is approximately RM2800 while the 3D/2N trip is about RM5200. Rate depending on the boat chartered, is inclusive of full-board, ice, live bait, and three meals a day. Special menus are available if requests are made in advance. A guide can be arranged for those who have no fishing experience, while those who lack the equipment can rent them.
To give media representatives and travel agents first-hand experience, some 30 participants from Kuala Lumpur, Selangor and Perak were taken on a 2D/1N angling expedition on three boats. Participants, mainly with zero knowledge on fishing, were taught on finding suitable locations in the sea, the varying depths required, ocean tides, baits and identifying the different species of fish.
Though considered novice, some participants were lucky to land a sizable fish for dinner. They did so after going through the process of first fishing for small fish and squid and then using them as live bait for a larger catch.
Some unfortunate participants failed to gain a footing on board and felt dizzy. Wan Munirah Dato’ Wan Puteh, a sales and marketing director of a travel agency, was one of those who suffered from seasickness. Even so, she said that she would not mind going on board the Seagull again, for a new experience. According to her, RM2800 for a 2D/1N angling expedition is reasonably cheap, especially with the good choice of food on board.
While experienced anglers know what to expect on fishing boats, Wan Munirah cautions beginners not to expect too much when it comes to living conditions. “Basic amenities are in place, but they are definitely not 5-star,” she remarked.
Muhammad Faiz, a fishing journalist with a magazine called “Umpan”, who was on board “Peter”, was not satisfied with his catch. He attributed it to Lady Luck.
After almost 24 hours on board, particularly for those who stayed up till the wee hours of the morning for a better harvest, it was a tiring end to the expedition. That was indeed the most fruitful hours for serious anglers. On the whole, it was a great experience for new and seasoned anglers alike.
There are currently about three local organisers who cater for such angling trips. Certain travel agents are also in the midst of putting angling packages together.
For details on angling tourism call Tourism Malaysia Perak at 05-255 9962.
Dato’ Hamidah Osman
State Executive Councillor for Tourism
In spite of the many glitches, which had happened due to errors of commission rather than omission, Visit Perak Year (VPY) 2012 was a success. I base this on a number of determinants, increasing tourist arrivals being a major factor of our achievement despite claims to the contrary. The increment is attributable to the many strategic initiatives taken by Tourism Perak and its affiliates in promoting the state to all and sundry. The many tourism-related events organised within the state throughout the visit year were conducted with a measure of success. I take cognisance of this and wish to thank those concerned, from the very bottom of my heart, for their dedication and hard work. I too wish to congratulate Perak Tourism Sdn Bhd, Tourism Malaysia (Perak), Ministry of Tourism (Perak Chapter), Perak Tourism Association and others for their meaningful contributions. The end of VPY 2012 does not mean that those at the helm of the tourism industry can let their guard down. The upcoming Visit Malaysia Year 2014 looms big on the horizon. Its existence provides us the impetus to bring tourism to a different level in Perak. With this in mind, I have conceptualised a three-year tourism programme for the state, named Discover Perak 2013-2015. The programme is aimed at instilling a new vigour in tourism growth beginning from infancy to maturity. The time frame may look lengthy but three years will come to pass in a blink. One major shortcoming, which I find disturbing, is the absence of detail relating to people and agencies in the tourism industry. This has affected the way tourists view us and the industry, on the whole. To correct this little flaw, the emphasis in this issue on tourism newsletter is information regarding agencies, both public and private, associations and individuals who play a major role in the promotion of tourism in the state. The availability of these seemingly insignificant details will be a good start to my three-year Discover Perak programme. We shall begin with Tourism Perak Sdn Bhd.
Tourism is a major money spinner in Perak. The continued growth of the tourism industry in the state is contingent upon factors conducive to its expansion. Therefore, those who have a role to play in the development of tourism need to be exposed and highlighted, however, insignificant they may be.
The responsibility of tourism propagation in Perak lies entirely with Tourism Perak Sdn Bhd. This entity, formed as a private limited company, was incorporated in 2012. It started as an adjunct to the Perak State Economic Development Corporation (SEDC) co-located with the SEDC building along Jalan Panglima Bukit Gantang Wahab (opposite Royal Ipoh Club).
As its roles and responsibilities expanded over time, the office was moved to the government building in Jelapang. It remained there till mid-2012 when a centralisation exercise, mooted by Dato’ Hamidah Osman, Executive Councilor for Tourism, was in place. It is now located on the first floor of the State Secretariat Building, Ipoh.
The company is being helmed by Tuan Haji Musa Dun, the Chief Executive Officer who took over the hot seat in August 2012.
Next in line and in importance is the Ministry of Tourism (Perak Chapter). The office is located at Jalan Medan Istana, Bandar Ipoh Raya, Ipoh. Its role is to act as a conduit between the Ministry of Tourism and the state tourism apparatus. The current director of the Perak chapter is Syahruddin Abdul Hamid.
The Tourism Malaysia (Perak) plays an equally important role in the dissemination of information on tourism. However, it is more international in nature taking its cue from its headquarters in Putrajaya. The office is located across the road from where the Ministry of Tourism (Perak Chapter) is.
The above mentioned are government-related agencies directly involved in tourism development in Perak. There are a number of private entities whose presence is to complement the roles of the public agencies. They are located in Ipoh and are within striking distance of one another.
Tourism-related non-governmental organisations too, play a role in tourism promotion. Though their contributions may be overshadowed by the major players in the industry, their responsibilities are in no way insignificant. One such entity is the Perak Tourism Association (PTA). The association’s office is in Greentown Square along Jalan Dato’ Ahmad Said, Ipoh (next to Restoran Simpang Tiga). Tuan Haji Mohd Odzman Abd Kadir is the association’s current president.
Of similar importance is the Perak Tourist Guides Association. The association is responsible for the training and conduct of its members whose role in the state’s tourism industry is entrenched. Roselyn Lim is the current president and the office is located at Jalan Musa Al Bakri, Ipoh.
Tourist information centres, better known by the abbreviation TIC, have a much larger role to play. They act as front-liners as tourists deal with them almost on a daily basis. There is one in Ipoh, Taiping, Kuala Kangsar and Lumut.
These centres are, essentially, a good source of information, as they provide tourists with little-known facts about the places they are visiting. Most of the centres’ staff speak English and can provide the sort of assistance sought by visitors.
The centres in Taiping, Kuala Kangsar and Lumut come equipped with brochures and trail and route maps.
Here are addresses and phone numbers of agencies (public and private), associations, non-governmental organisations and tourism information centres for your convenience:
Aras 1 Bangunan Perak Darul Ridzuan, Jalan Panglima Bukit Gantang Wahab, 30000 Ipoh, Perak Darul Ridzuan.
Tel: 05-208 3600 (ask for Tourism Perak)
Fax: 05-241 0671
Email: email@example.com www.peraktourism.com
Tourism Perak Information Centre (UTC Ipoh)
Pusat Transformasi Bandar, Lot LA12, 2nd Upper Floor, UTC Perak,
off Jalan Dato’ Onn Jaafar, 30300 Ipoh, Perak.
Tel: 05-241 3423 /241 3424/241 3425
Office hours: 8.30am – 10pm daily
(Closed on public holidays)
Tourism Malaysia (Perak)
Add: 12, Medan Istana 2, Bandar Ipoh Raya, 30000 Ipoh, Perak.
Tel: 05-255 2772 / 05-255 9962
Fax: 05-253 2194
Office hours: 8am – 5pm (Mon – Fri)
Face Book : Tourism Malaysia Perak
Perak State Ministry of Tourism Office (Pejabat Kementerian Pelancongan Negeri Perak)
Add: 7 & 9, Jalan Medan Istana 3, Bandar Ipoh
Raya, 30000 Ipoh, Perak.
Tel: 05-255 0413
Fax: 05-253 6027
Office hours: 8am – 5pm (Mon – Fri)
Director: Syahruddin bin Abdul Hamid
Tourist Information Centre (TIC) Kuala Kangsar
1A, Jalan Kangsar,
33000 Kuala Kangsar, Perak.
Tel /Fax: 05-777 7717
Office hours: 9am – 6pm (closed on Monday)
Tourism Information Counter (TIC) Lumut
Pusat Penerangan Pelancongan,
Kompleks Pelancongan Waterfront Lumut, Jalan Titi Panjang, 32200 Lumut, Perak.
Tel: 05-683 4057
Fax: 05-683 8443
Office hours: 9am – 5.30pm daily
Ipoh Tourism Information Counter (ITIC)
Ground Floor, Old MBI Office,
30000 Jalan Bandar, Ipoh.
Tel: 05-208 3155
Fax : 05-208 3150
Taiping Visitor Information Centre (TVIC)
Menara Jam J.K.R. 355, Jalan Kota, 34000 Taiping, Perak.
Tel: 05-805 3245
Fax: 05-806 3139
Office hours: 10am – 5pm (Mon – Sat) & 2pm – 6pm (Sun)
MATTA – Perak Chapter Secretariat No. 3A, Medan Istana 3, Bandar Ipoh Raya, 30000 Ipoh, Perak.
Tel: 05-241 2802
Fax: 05-241 2802
Chairman: Mr Ranjit Singh
Perak Tourist Guides Association (Persatuan Pemandu Pelancong Negeri Perak)
2nd Floor, No. 75-77, Jalan Mustapha Al-Bakri, 30000 Ipoh, Perak.
Tel: 05-242 0897
Fax: 05-243 0897
Office hours: 9am – 6pm (Mon – Fri)
President: Roselyn Lim
Malaysian Association of Hotels (MAH) Perak Chapter
(Persatuan Hotel Negeri Perak) c/o Syuen Hotel Bhd., 88, Jalan Sultan Abdul Jalil,
Greentown, 30300 Ipoh, Perak.
Tel: 05-253 8889, 012-521 8339 (Rains Chong)
Fax: 05-255 9284
Office hours: 9am – 7pm (Mon – Fri)
President: Vincent Ee
Perak Tourist Association (Persatuan Pelancongan Negeri Perak)
D-5-3, Greentown Square, Jalan Dato’ Ahmad Said, 30450 Ipoh, Perak.
Tel / Fax: 05-242 4588
Office hours: 9am – 5pm (Mon – Fri)
President: Hj. Mohd Odzman Abd Kadir
Tourism Counter – Perak UTC
A tourism counter catering to visitors to Perak was opened recently by Dato’ Hamidah Osman, Executive Councillor for Tourism Perak. The siting of the counter in the newly-opened Perak Urban Tourism Centre (UTC), at the now defunct Super Kinta Shopping Complex, signifies the importance attached to tourism development in the state.
The counter provides visitors with the much-needed information on Perak, especially its numerous attractions. Some of the items available on request are travel brochures, tourism newsletters, travel guides and maps.
It also acts a one-stop counter for those wishing to make Perak their visit destination. The counter is open from 8.30am to 10pm daily (Monday to Sunday) except on public holidays. To get to the counter call UTC’s reception at +605-2413423 /2413424/2413425.
Cycling will be the in thing for in-bound tourists to Ipoh if plans by Tourism Malaysia (Perak) materialise. In making this new form of touring a reality, a concerted effort by Tourism Malaysia was initiated recently with the concurrence of those in the tourism industry.
Over 200 participants, consisting of travel agents, officials and staff of the local tourism department and media representatives, assembled at the start point at Taman D.R. Seenivasagam on the morning of Saturday, July 6. Mayor, Dato’ Roshidi Hashim flagged them off. The 9-km ride took the riders along the venerated Ipoh heritage trail with stops at the railway station, Little India and the Perak Tourist Information Centre before ending at Taman D.R. Seenivasagam.
“Cycling is a new form of activity for nature-loving tourists. We see this happening in the developed countries. It’s a matter of time before it hits our shore,” said Datuk Azizan Noordin, the Deputy Director-General of Tourism Malaysia who was present along with Puan Norshamshida, Director of Tourism Malaysia (Perak). “Ipoh has plenty of historical buildings to show. Therefore, those in the tourism industry must prepare themselves for such an eventuality,” he remarked.
Perak Bike Ride, a tourist booklet produced by KRI Cycling Team, identifies some worthy cycling routes in the state. The booklet was launched by Dato’ Abdul Rahim Mat Ariff, Secretary of the Ipoh City Council at the end of the event. “Some 10,000 copies have been printed. The booklets will be distributed to all 22 tourism information centres in the country, including our office in Singapore,” Norshamshida told reporters.
Haziman Baharuddin, 25, a bona fide Ipohite was thrilled by the exposure. “It’s different seeing Ipoh on a two-wheeler. The experience is exhilarating,” he exclaimed. This may well be the beginning of a new vogue in tourism.
A luncheon talk co-sponsored by Tourism Malaysia Perak and the Perak Information Department was held at Hillcity Hotel, Ipoh recently to detail the roles and responsibilities of these two government agencies to participants. Over 70 participants took part in the half-day seminar. They consisted of government officials and members of the local media. Information Department Director, Hj Muhamad Aszahari Abdul Rahman started the ball rolling with an introduction on the responsibilities of his department.
“The days of yore when the Information Department was closely identified with movies are long gone. Disseminating information today is a lot harder than in the old days,” he said. The singular role of the department is to impart information on government policies to the public. However, the advent of Information and Communication Technology has somewhat blurred the line between what is seen and what is done.
Puan Norshamshidar Abdul Rahman, Director of Tourism Malaysia Perak was next on the podium briefing the participants on tourism potentials in Perak in view of Visit Perak Year 2012. Tourism, according to Nor Shamshidar, generated almost RM37 billion in 2009, the third biggest contributor to the country’s earnings after petroleum and raw commodities. Dato’ Saarani Mohamad, Executive Councillor for Information, Farming and Rural Development closed the luncheon talk.