Four Million Visitors Anticipated - Perak Tourism

Visit Malaysia Year 2014 is the fourth in the series after its inception in 1990 and the subsequent two in 1994 and 2007. In view of this momentous event, Perak Tourism has taken a number of initiatives to complement the country’s efforts in wooing tourists not only to the country but to Perak too.

High on the agency’s agenda is to intensify promotional campaigns with the assistance of Tourism Malaysia (Perak) to showcase the many attractions Perak has to offer to visitors. To further enhance these on-going efforts, the support of the media, local authorities, non-governmental organisations and the state tourism industrial players are also sought.

Travel pamphlets, magazines, brochures, banners, flyers, videos, posters, etc., have a significant role to play in relaying the right kind of message to travellers. Realising the importance of such materials, the Executive Councillor for Health, Tourism and Culture, Nolee Ashikin Dato’ Mohamad Radzi made a point to distribute them during a specially organised event held at MH Hotel, Ipoh recently.

The recipients were those mentioned above, as they play a pivotal role in making Visit Malaysia Year 2014 a success. Included in the distribution list were homestay operators and inbound travel agencies.   

Ahmad Kamaruddin Yusof, Director of Tourism Malaysia (Perak), anticipated some 28 million visitors to the country. “This will translate to over RM76 billion in tourism earnings for the nation’s coffers,” he told Ipoh Echo. The rippling effect will definitely have an impact on Perak which is anticipating 4 million visitors.

“Therefore, the cooperation of all tourism players in the state is imperative to realise this objective,” said Kamaruddin.