World Cancer Day Campaign was launched by KPJ Ipoh Specialist Hospital recently, at Ipoh Parade. The campaign was in collaboration with the Malaysian Gynecological Cancer Society (MGCS) and Lion Ipoh Parade and was officiated by Dato’ Dr Mah Hang Soon, the Executive Councillor for Health, Transportation and Non-Islamic Affairs.
“Not Beyond Us” is the theme of this year’s campaign in which a positive and proactive approach would be adopted to fight the disease, highlighting that solutions do exist.
The campaign focused on four sub-themes namely, choosing healthy lives, delivering early detection, achieving treatment for all and maximising quality of life.
The three-day campaign was targeted at Perakeans from all walks of life. A series of information releases for the print media to raise public awareness on types of cancers, prevention and treatments for Malaysians is underway.
KPJ Ipoh was supported by the Perak Palliative Care Society, Pink Champion, Lembaga Penduduk dan Pembangunan Keluarga Negara, Perak and fitness centres in Ipoh.
Some of the activities on launching day were cooking demonstrations, free health screening, free consultations, diet counselling and a public forum.
According to Asmadi Mohd Bakri, CEO of KPJ Ipoh Specialist Hospital, he wanted the public to take better care of their lives, have regular health checkups and cut down on tobacco and alcohol consumption.
“In line with this year’s theme, “Not Beyond Us”, one of the programme’s objectives is that we want the public to know that viable and affordable solutions exist such as tobacco control, early detection and treatment, which, if implemented diligently, will significantly reduce cancer burden not only in Malaysia but all over the world,” said Dr Zamzida Yusoff, Gynae-Oncology cum Chairman for World Cancer Day Committee.