Smiles and laughter were echoed at MYDIN Meru recently, all thanks to TOP’s corporate responsibility programme (CSR) with MYDIN where they provided new school kits for more than 400 underprivileged children all over the country.
The programme’s objective was to encourage school attendance and participation by providing tangible support in the pursuit of education, leveling the playing field when it comes to uniforms and school essentials while boosting self-esteem and self-image, educating the kids on living skills such as washing clothes and presenting a clean, neat and well-groomed appearance.
Southern Lion Sdn Bhd, a joint venture company between Lam Soon (M) Sdn Bhd and LION Corporation Japan that developed TOP, was represented by Ms Carmen Foo their marketing manager, who was touched by the tremendous support from consumers who had helped make the CSR campaign a success.
“The initial target was to raise RM40,000. We were overwhelmed when the final funds raised was more than RM50,000. We have decided to provide children from two more homes with the full school kits with the extra funds collected,” added Carmen.
State Exco for Women, Family and Community Welfare Development, Housing and Local Government, Dato’ Hajah Rusnah binti Kassim officiated the affair and hoped more would be done to help the kids in need.
“Those of us who are blessed with enough may not understand the joy that these children find in having new school kits. TOP and MYDIN have stepped up to assist the children in a meaningful way,” said Rusnah in her opening remarks.
Four lucky homes in Perak to receive such aids were Praise Home, Rumah Anak Yatim Yayasan Amanah An-Nur Maisarah, Pertubuhan Kebajikan Kasih Nurul Iman and Vision Home.