Tenby Road Safety Programme

Ipoh-born Hollywood actress, Tan Sri Michelle Yeoh launched the SAFE STEPS Road Safety Programme at Tenby Schools Ipoh on Friday, April 15.

SAFE STEPS Road Safety is a ground-breaking pan-Asian public service programme aimed at raising awareness about one of the world’s leading causes of death by providing clear, educational information on road accidents and fatalities.

Tenby Schools Ipoh is keen to promote road safety in line with the school’s mission, “To promote the values of democracy, equality before the law and respect for the Universal Declaration of Human Rights”.

The event kick-started with Michelle Yeoh and Marc Fancy, the Executive Director of Prudence Foundation cycling with over 30 members of the community consisting of parents, teachers and students. They took a short ride around the campus, where safety points like the importance of safety helmets were reiterated.

“Road safety is a serious issue all over the world, and very much so here in Malaysia. I am glad that Tenby Schools has taken the initiative to bring the programme to its students. Malaysia ranks third in South East Asia for the highest number of deaths attributed to road accidents. So as a Malaysian, it is logical for me to instil awareness and promote this message in my home country,” said Michelle Yeoh.

SAFE STEPS Road Safety is developed by Prudence Foundation, the community investment arm of Prudential Corporation Asia, in partnership with National Geographic Channel and the Federation Internationale de l’Automobile (FIA).

Programme Ambassador, Michelle Yeoh has, since 2008, dedicated herself to campaigning for road safety to be recognised as a global public health and development priority. All SAFE STEPS Road Safety tips are being sanctioned by the International Federation of Red Cross and Red Crescent Societies (IFRC).


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