Familiarisation Trip

Tourism Malaysia (Perak) organised a familiarisation trip for media representatives as one of its efforts to promote agricultural (agro) tourism in Perak from May 8 till 10. Led by the Director of Tourism Malaysia (Perak), Haji Ibrahim Seddiqi Talib the contingent consisted of members of media agencies from Ipoh, Penang and Kuala Lumpur and selected travel agents.

According to Haji Ibrahim, a familiarisation trip or “famtrip” is a common tool employed in the tourism industry. It is a short tour intended to acquaint media and travel agencies with touristic attractions in a particular area. The hope is that the media will write stories and articles about the trip and places visited while travel agencies will begin to organise tours forthwith.

“The trip is necessary in order to show travel agents and media representatives what Perak has to offer so they can better promote it,” said Haji Ibrahim.

The two nights and three days trip was to promote agro-tourism sites covering over 20 attractions. The visitors’ itinerary included the Saloma Vineyard and Nursery, Sahabat Hutan Bakau Lekir (Friends of Mangroves) Sitiawan, Lekir Agriculture Station, Chokanan mango farm in Sitiawan, Sahom Farm Valley in Kampar, Gaharu Tea Valley, Gopeng, Institut Agro Ushahawan (iGROW), Kampung Gajah, Refarm, Kampar, Gopeng Guesthouse and Cafe, to name a few.

Look out for exciting updates on the sites mentioned in subsequent issues of Ipoh Echo.


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