New Owner Revs up Honda Car Dealership

One of Malaysia’s oldest Honda dealers unveils bigger team, new stock and plans for a new showroom and service centre in Ipoh.

There’s a new owner in the driving seat of Malaysia’s oldest Honda car dealer, Ban Hoe Seng is now Ban Hoe Seng (Auto) Sdn Bhd, a subsidiary of Bonanza Venture Holdings Sdn Bhd (BVH).

The legacy of Ipoh’s Ban Hoe Seng lives on and the future of the 60-year-old dealership looks strong, with all 50 staff remaining including the founder’s grandson, Ignatius Chew remaining as Director, integrating the old team with the new.

The Chairman of the investment holding company BVH, Dato’ Lim Si Boon is Mr Chew’s nephew. He understands the strong foundations and values of a family business, after taking the reigns from his late father, Dato’ Lim Keng Kay. He said: “BVH is a strong, successful and privately-owned business with a reputation for excellence.

“This is a successful and careful merging of family businesses and I am delighted that we can offer all the staff new opportunities within their careers.

“The company has committed to investing substantially and is working closely with Honda to develop a new showroom and service centre that will be a benchmark for the future of automotive retailing, based in Klebang.”

Work on the new premises in Klebang will start early 2018 and is targeted to open in 2019. The bigger showroom will give buyers more room to view the vehicles on display and offer a more sophisticated customer experience.

Bandar Baru Sri Klebang (BBSK) is an ambitious retail spot, with a vibrant residential area and growth corridor in Ipoh covering Tasek to Sungai Siput. BBSK is a successful development by BVH, which is focused on ensuring the area is prosperous for its community.

Honda is Malaysia’s number one car in the non-national segment. Boosted stock includes the most sought after models, from the arrival of the seven-seat B-RV to the facelifted City and the compact SUV HR-V.

Business is open as usual. The showroom is open Monday to Saturday 8.30am-6pm and Sunday 10.30am-2pm.

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