BUSINESS

Back to the 1960s

Ban Hoe Seng (Auto) Sdn Bhd brought the groovy 60’s spirit back at its annual dinner on Saturday, April 21.

“Ban Hoe Seng was appointed as a main Honda car dealer in 1967, the revolutionary swinging 60s. 2017 to this point has been a very exciting year. In December, we celebrated a record-breaking month where we broke our own record in terms of number of cars serviced and sold. With all these improvements, we are hoping to increase sales by 35% this year,” Dato’ Lim Si Boon, director of Ban Hoe Seng Auto explained.

From the themed invitation card to the décor right down to the servers’ attire, guests especially loved the attention to detail. Each unique table centerpiece was named after the icons of the era: Ben E King, Teresa Teng, Puan Sri Saloma, Elvis, Van Morrison, The Jackson 5, Neil Sedaka and Andrews Sisters among others.

The lively evening attended by over 130 also got right to the heart of what any great party is all about: food. Crafted by the Dome Restaurant of Meru Valley Resort, the crowd favourites included the fried carrot cake, white boiled shrimp, prawn mee with river prawn, double boiled watercress soup, charcoal grilled angus beef and roasted lamb leg.

For dessert, guests were in for a real treat as there was tau fu fah (soybean pudding) by the famed Funny Mountain and a table of childhood candies such as bangle chocolate candy, white rabbit candy, dried plums, haw flakes, lemon tablet, chocolate cream wafer, red prawn candy (with peanut filling) and coconut candy.

“I am also very pleased to inform that the construction of our new Honda 3S Centre at Klebang is well ahead of schedule and I hope we can celebrate next year at Bandar Baru Sri Klebang in the new showroom,” Lim highlighted.

Present was Ignatius Chew, Ban Hoe Seng founder’s grandson.

Appreciation awards were presented to top sales manager (Annie Ho Siew Kuan), top sales advisor (Fiona Cheang Pay Chen, Chee Ping Yoong, Ng Yen Phin, Andrew John a/l Anthonisamy), best customer relations executive (Sarala Devi a/p V Velayutham) and best technician (Raymond Yeap Kar Guan, Yip Weng Kin).

Meanwhile, Chen Fun Sin and Chee Ping Yoong were duly recognized for their dedication and long service. The former has been with Ban Hoe Seng for 48 years and the latter 42 years.

Dressed in their best 60s garb, Datin Hui Yi in her black and white ensemble and Andrew John with his afro wig and aviator glasses emerged as the top ensembles for the night .

There were lucky draw prizes galore with the grand prize being an Oppo F7 smartphone.

One of the oldest Honda dealerships in Malaysia, Ban Hoe Seng (Auto) Sdn Bhd is located at 14-20 Jalan Raja Permaisuri Bainun, 30250 Ipoh. For more information, call 05 241 3433.

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Tan Mei Kuan

Tan Mei Kuan graduated with first-class honours and book prize from University of Malaya majoring in languages and linguistics (English). She is proficient in both written and spoken English and Malay. She is also conversant in Mandarin and has knowledge of Japanese and Korean languages. Mei Kuan has been on the Dean’s List for three years running. Having written for the campus newspaper and residential college magazine, joining Ipoh Echo has helped utilise her writing and language skills. In her spare time she enjoys running (races).

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