by KT Leong
A memorandum of understanding (MoU) was signed today between AdsPilot Sdn Bhd and Perak’s Urban Transformation Centre (UTC) under the management of the Ipoh City Council (MBI).
UTC Perak has been chosen as the location for an AdsPilot project, in which television (TV) units will be placed in UTC premises, with 3 sets already sponsored by AdsPilot and Junior Chambers International (JCI) Ipoh. The plan is for an additional 30 units to be placed in the near future.
These 58-inch TVs will be used as a medium by government and private agencies, including entrepreneurs, to serve as advertising space at either free or minimal cost, depending on the party and nature of the message, the purpose being to promote and advertise information, agendas and products, as well as to keep the general public informed.
The signing of the MoU was completed by Mr. Romzi Bin Zamri, Director of MBI Facility Management and Mr. Edmund Har Kei Yin, Founder of Adapilot Sdn Bhd, with JCI Ipoh President Wiliam Hong also in attendance.