By Anne Das
The Pink Etiqa 2.0 initiative by Etiqa and the National Cancer Society Malaysia (NCSM) is coming to Perak this week, offering free mammogram screenings to underserved women.
The programme will take place at Sunway Medical Centre, Ipoh, on 31 October 2025, as part of a nationwide tour to promote early breast cancer detection and education.
Following its official launch in Kuala Lumpur on 16 October, officiated by Dr. Noraryana Hassan, Director of the Disease Control Division, Ministry of Health, the campaign has already reached communities in Pahang and Sarawak, and will soon extend its support to women in Ipoh and surrounding areas.
Pink Etiqa 2.0 builds on the success of last year’s “Pink Etiqa” initiative and continues under Phase 7 of Etiqa’s Free Mammogram Programme with NCSM. The goal is to provide 4,000 free mammogram screenings for underprivileged women aged 40 to 65 across Malaysia through 17 panel hospitals.
Since the launch of Phase 7, the programme has conducted 1,202 mammogram screenings and detected two early cases of breast cancer, with patients receiving referral letters for follow-up treatment and care.
Leong Su Yern, Chief Executive Officer of Etiqa Life Insurance Berhad, shared, “Pink Etiqa is about empowering women with knowledge and confidence to take charge of their health. Protecting lives is with education and awareness.”
Echoing this commitment, Dato’ Dr. Saunthari Somasundaram, President of NCSM, said, “Early detection is crucial. By offering free mammograms and self-examination kits in multiple languages, we are helping remove barriers and encouraging women to act early.”
The upcoming Ipoh session at Sunway Medical Centre will be open to eligible women by registration, offering not just screenings but also educational materials on breast health and self-examination techniques.
Facts: Breast cancer remains the most common cancer among Malaysian women, accounting for 38.9% of new cases, according to the National Cancer Registry Report 2017–2021.
Alarmingly, half of these cases are detected at later stages (Stages 3 and 4).
Through continued outreach efforts like Pink Etiqa 2.0, Etiqa and NCSM aim to change that, one screening at a time.
For more information or to register for the Ipoh screening contact Ms. Sathiya via WhatsApp at +6011-1122 5074 or visit www.cancer.org.my
