by KT Leong
This morning, Big Bad Wolf Books, globally recognised as the World’s Biggest Book Sale, held its launching ceremony at AEON BIG Falim, Ipoh. The official launch marks the beginning of an exciting 11-day literary journey running from 3rd July to 13th July 2026, promising to enrich the community by making high-quality storytelling both affordable and accessible.
The landmark event was officially inaugurated by the guest of honour, Encik Suhaimi Bin Haji Abu Hassan Shari, Chief Executive Officer of Tourism Perak. The ceremony also welcomed Dr. Haji Raman Bin Nusi, Senior Assistant Director of the Language Unit at the Perak State Education Department.
This year’s edition bridges the concept of intellectual wealth with tangible rewards under a dazzling “Gold” motif. To celebrate its return to Perak, the sale offers local families and visiting tourists a literal treasure hunt, featuring a grand prize of a premium Valcambi 10-Gram Gold Bar for lucky shoppers.
By lowering price barriers with massive discounts of up to 95%, Big Bad Wolf Books serves as an essential economic and cultural driver for Ipoh. The event draws book enthusiasts and families from across the state and neighbouring regions..
Encik Suhaimi Bin Haji Abu Hassan Shari, shared his enthusiasm for the event’s multi-faceted benefits during his keynote address.
The strategic presence of the Perak State Education Department’s Language Unit, reinforces the event’s ultimate goal: fostering a deeply rooted reading habit across all age groups. To fully support schools, families, and academics throughout this 11-day run, Big Bad Wolf Books has introduced dedicated educational rebates:
Students & Educators Special: Both teachers and students across Perak can enjoy an additional 5% discount with a minimum purchase of three books, ensuring that vital learning resources remain firmly within reach.
Event Date: 3 July – 13 July 2026
Event Time: 10:00am – 10:00pm daily
Event Location: AEON BIG Falim, Ipoh, Perak
Admission: Free and open to the public
For updates and exclusive sneak peeks, follow Big Bad Wolf Books on:
Facebook: https://www.facebook.com/bbwbbooks
Instagram: https://www.instagram.com/bigbadwolfbooks/
TikTok: https://www.tiktok.com/@bigbadwolfbooks
