Branch Drawing In the Crowd

Yayasan Bina Upaya Darul Ridzuan’s (YBU) newly-opened branch at the Ipoh Urban Transformation Centre is a big hit with clients. Hardly a month after it’s opening, over a hundred Perakeans, of varying social backgrounds, have patronised the centre. And the number is growing by the day.

“Visitors have expressed satisfaction with the services available at the centre. They’re pleased with the reception and treatment by the foundation staff manning the centre,” said Assistant Manager, Mohd Jeffery Amin Hamid to Ipoh Echo.

The branch is open seven days a week (except public holidays) between 8am to 10pm. “The discretion to keep operating hours well after the designated times and days, however, rest with the management,” added Mohd Jeffery. The reason is obviously to be of service to the poor and the marginalised. The foundation’s altruism is, therefore, not lost in transition.

To publicise the branch’s services, flyers and notices are distributed to all agencies operating within the centre.  “It’s aimed at promoting ourselves to the general public and that of the foundation,” said Mohd Jeffery.

The nation’s leaders will be visiting the centre soon. Among them is the Minister of Finance 2, Dato’ Seri Ahmad Husni Hanadzlah and the Prime Minister, Datuk Seri Najib Tun Razak, who has planned his visit on Friday, February 15.

S. Poomasury, 52, who came to submit her application for a micro credit, was elated by the reception she received. “I am truly amazed by the efforts put in by the staff. They have gone beyond the norms to be of service to the public,” she posited.

R. Balakrishanan, 62, was another satisfied customer. “The availability of the foundation’s office at the centre is most appropriate considering its accessibility and disposition.”


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