Econsave and MBI Supporting the White Flag Campaign

Econsave supports the white flag campaign initiative as one of the ways to get assistance, as many are facing challenges to feed themselves and their families as a result of the Movement Control Order (MCO) 3.0.

Econsave North 2 General Manager, Chua Yong Chiang mentioned that since the campaign was announced, a total of 20 houses have received donations of grocery goods throughout Perak.

According to him, there are 12 Econsave Supermarket branches in Perak and the campaign has gained public attention since it was shared on social media platforms. He added, most of the houses with a white flag were in rural areas.

Chua also said that apart from flying white flags outside the house, some people use other alternatives such as towels and white shirts attached to a wooden pole as they do not have flags.

“We’ve already delivered 20 donations to houses displaying white flags after receiving information from the public as well as the team from Econsave yesterday.

“We have delivered essential goods such as oil, sugar, flour, biscuits, bihun (rice vermicelli) and instant noodles to those in need within 24 hours. As of today (12pm), we were informed that 20 houses with white flags are in need of help,” he said.

He handed out contributions worth RM150 which include milk, disposable diapers and food items to a family at Buntong Harmoni Flats today (July 3).

Present were the MBI Council Member for Zone 7 (Buntong), A Ganesan and Jelapang Branch Econsave Manager, Shah Effendy Rosman.

The aid was in collaboration with the Ipoh City Council (MBI) via the MBI Prihatin (MBI Cares) Programme which is implemented continuously by the local authority (PBT).

The Econsave ‘It’s OK not to be Okay’ campaign commenced yesterday throughout Malaysia to help those who fly white flags in front of their homes as a sign of needing help due to the pandemic.

Meanwhile, MBI and Econsave have had many collaborative relationships in helping the needy in the city.

Among the programmes jointly held by MBI and Econsave include a raya shirt selection program and breaking of fast events with two orphanages, namely the Pertubuhan Baitul Aini Anak-anak Yatim Ipoh and Pertubuhan Anak Yatim Nurkasih Al-Harraz; an Aidilfitri contribution to Pertubuhan Anak Yatim Nurkasih Al-Harraz; as well as donations of food items to 140 MBI members affected by the COVID-19 outbreak including the distribution of food packs to families in need around Ipoh.

MBI via MBI Prihatin will continue to work hand in hand with Econsave from time to time to ensure that no one is left behind in this city during this MCO.


Rosli Mansor


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