No one can deny that durian is one of the most polarising fruits, igniting passionate debates in particular amongst Malaysians. With its pungent aroma, creamy texture and bittersweet flavour, it’s no wonder the king of fruits has garnered quite a reputation—as well as a cult following of both lovers and haters.
However, with movement restrictions in full force, many local durian sellers and farmers— especially smaller ones—have been sharing their concerns and worries of a possible oversupply of the durian fruit this time around (1). Furthermore, with a ban on dining-in, many of these merchants have been left to explore additional ways to satisfy consumers’ taste buds.
Therefore, as part of Grab’s #TechUntukSemua goal to empower smaller businesses to benefit from the digital economy, Grab is once again focusing on the many local sellers of durian. This not only ensures that Malaysians will be able to get their durian fix, but local durian merchants and farmers will be able continue to spread the joy of durian as well.
Hassan Alsagoff, Country Marketing Head of Grab Malaysia, shares, “At Grab, we always strive to support the countless small and traditional businesses that make Malaysia truly unique. Our GrabDurian initiative has been an annual affair to help durian farmers and sellers who look forward to the short window of durian season as their busiest period. With the pandemic exerting additional pressure on the industry, we wanted to double down on supporting these businesses by helping them become part of the digital economy while sustaining their businesses via new sales avenues. As Malaysia continues her fight during these challenging times, we hope to assist all communities to thrive with our consumers’ support.”
Grab your durian necessities whether you’re a lover or hater
Grab wants to ensure that it meets the needs of both lovers and haters in conjunction with the much anticipated season. For the durian lovers, Grab is highlighting all things durian such as fresh fruit, durian flavoured desserts and pastries and more. Those who are less of a fan, on the other hand, can find odour-fighting solutions (read: durian survival kits) to make en-durian this season all that much easier with items such as gloves, mouthwash, air fresheners and more.
Grab users can also enjoy savings of up to 50% on their durian season necessities, whether you’re a lover or hater, from merchants like Durian Man, Lubuk Durian, Purple Monkey, Watsons, Guardian and more.
For more information on the various promotions in conjunction with the durian season, click here.