Tourism industry players, especially those in Perak, are urged to be prepared to cooperate with the state government in ensuring the safety of tourists when the national borders reopen.
Executive Councillor for Housing, Local Government and Tourism, Dato’ Nolee Ashilin binti Dato’ Mohammed Radzi said the state government and industry players welcome the announcement by Prime Minister Datuk Seri Ismail Sabri Yaakob on the transition to an endemic phase beginning April 1.
“The announcement provides a new ray of hope to all sectors, especially tourism players in Perak. However, we will not neglect the current standard operating procedures (SOPs) and will take the same approach in continuing them.
“Perak is among the earliest states in implementing strict compliance with SOPs via various activities such as informative programmes, on-site programmes and assistance facilities to ensure a safe environment for visitors and industry players.
“Industry players also play a role to ensure all tourism destinations are at optimum control to curb the spread of COVID-19 and help tourists feel safe,” she said during a media conference in conjunction with the recent Perak Travel Fair (PTF) 2022 at Setia City Mall, Sham Alam.
With ecotourism as the theme, PTF 2022 was held for three days from March 11 till 13. It was one of the new initiatives to promote attractive tourism destinations and products to people of Klang Valley.
A total of 26 industry players of Perak including 10 entrepreneurs of food and handicraft promoted their respective products in collaboration with the State Entrepreneur Secretariat (STeP).
Among the participants of PTF 2022 were Riverbug, Kellie’s Castle, Pangkor Village Beach Resort, Taman Eco Rimba Lata Kinjang and Felda Residence Hot Springs Sungai Klah. Various interactive activities were held such as tourism quizzes, traditional games and cultural performances.
At the same time, Nolee also launched the music video titled ‘Cintaku Di Negeri Perak’ by national singer and composer, Hazama.
The song which highlights the state will be marketed on various digital platforms such as Youtube, Spotify, JOOX, iTunes and Kbox.
Also launched was the Perak Pass application which can be accessed through smartphones to download attractive vouchers by tourism operators besides serving as a system to collect statistical data on tourist arrival in real-time.