Effective and Strategic Promotion via Digital Platforms 

State Executive Councillor for Housing, Local Government and Tourism, Dato’ Nolee Ashilin Mohamed Radzi urged tourism industry operators to spur strategic business promotion via digital platforms. 

She hopes that they are aware of planning business expansion to increase management efficiency through cultivation of digital platforms for all businesses. 

“In this tourism promotion programme, I’ve seen participants’ seriousness to improve business strategies in the tourism sector during the new norm,” Nolee Ashilin expressed.

“What attracted them are the state tourism’s direction sharing and additional incentive space by the Ministry of Tourism, Arts and Culture,” she added. 

Nolee Ashilin launched the 2020 Muallim District Tourism Promotion Programme besides the Muallim Fun Map programme at the Scholar Suite of Universiti Pengajian Sultan Idris (UPSI), Tanjung Malim. 

Some 55 participated in the programmes, which included tourism industry players, hoteliers, private product operators, local authorities (PBT), UPSI and SMK Khir Johari. 


Rosli Mansor 

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