BookXcess is initiating a donation drive to collect 13,000 brand-new English books from 18 August 2020 to 18 November 2020 for the underprivileged in a bid to make knowledge accessible.
During the five-month campaign, the public can join hands with BookXcess by donating brand-new books purchased at any BookXcess outlets nationwide including the Kong Heng Ipoh branch located along Jalan Sultan Yusof. BookXcess will match each donation by the customers to hit the 13,000-book goal.
The alternative bookstore embarks on this campaign with its corporate social responsibility arm, Red Readerhood in collaboration with three non-governmental organisations: The Book Effect, SOLS 24/7 and Buku Jalanan Chow Kit.
“Our 13th anniversary marks a momentous milestone for us, and as a homegrown brand that believes in making knowledge accessible for all, we’d like to celebrate it by helping those in need through a strategic partnership with the three renowned NGOs. In line with the spirit of Merdeka and Malaysia Day, we hope to open a new chapter for Malaysian readers by sustaining the efforts to help Malaysia become a Nation of Readers in the wake of the pandemic,” explained Andrew Yap, Co-Founder of BookXcess.
“Here at BookXcess, it is our mission to make books accessible to all, spread the joy of reading, and increase English literacy. Red Readerhood is a firm believer that everyone regardless of status should have access to acquire knowledge through reading. Through Red Readerhood, brand-new English books are collected and donated to the underprivileged through a local organisation in support of their cause. With all the technology that exists in this day and age, people forget the value of a good book and how far literacy has taken the world,” said Jacqueline Ng, Co-Founder of BookXcess.