By: Rosli Mansor Ahmad Razali
Kuala Lumpur – The state of Perak has become the first in Malaysia to implement a promotional campaign through ‘Internal Wrapping’ within the Electric Train Services (ETS).
YB Loh Sze Yee, Chairman of the Tourism, Industry, Investment, and State Development Corridor Committee for the State of Perak, stated that the ‘Internal Wrapping’ method directly provides information to ETS passengers about the diverse tourism products in Perak, especially targeting foreign tourists.
“This advertising highlights six specific tourism segments in Perak, which include heritage, cuisine, natural beauty, holidays and family, as well as crafts, featuring vibrant visuals to capture the attention of ETS passengers.
“In addition, QR codes are provided for the convenience of users to access tourism information through their smartphones.
“This promotional method can attract the attention of 200,000 people who use ETS services every month, covering the central, northern, and southern regions of Peninsular Malaysia, with an average of 11,000 passengers per day,” she said during a press conference after the launch of the Perak Internal Wrapping ETS at the Kuala Lumpur Sentral Railway Station yesterday.
According to statistics for the year 2022, over 2.14 million passengers used ETS services in the state of Perak. Among the highest-traffic stations were Ipoh (911,286 passengers), Taiping (290,024 passengers), and Batu Gajah (228,312 passengers).
Currently, KTM Komuter Utara offers a new service with extended routes from Ipoh to Butterworth and Butterworth to Padang Besar, with 56 daily services starting from September 16, 2023.
Both services are expected to contribute to an increase in tourism in the state of Perak in conjunction with the Visit Perak Year 2024 (TMP2024).
The ETS service also offers various Perak specialities such as Rendang Tok, kuih Dangai, Ipoh White Coffee, Kacang Buntong, and HOVID health products.
Before this, the event introduced a new tourism mascot, ‘KOPITA,’ which stands for “kopi tarik” (pulled coffee) and tapir. It will partner with the previous mascot, ‘KOPIRO.’
At the same time, Loh Sze Yee officially unveiled the 2024 event calendar.
“Over 100 tourism events for 2024 at the district and state levels have been listed to further enhance TMP2024.
“We hope to achieve the target of 8.0 million domestic tourists and 350,000 international tourists through various forms of promotion and collaboration from all parties,” she stated.
