By: Rosli Mansor Ahmad Razali
IPOH: Tourism Perak is intensifying its efforts to promote the Year of Visiting Perak 2024 (TMP2024) by signing a Memorandum of Understanding (MoU) between Tourism Perak and Chek Hup Sdn Bhd.
Chek Hup Sdn Bhd, a prominent White Coffee manufacturer in Ipoh for the past 20 years, is stepping forward to sponsor a substantial amount of RM4.5 million in support of TMP2024.
Chairman of the State Tourism, Industry, Investment, and Corridor Development Committee, Loh Sze Yee mentioned that this amount encompasses promotional activities and advertisements through Chek Hup’s product offerings.
“We will also showcase these products at every state government event, including in various districts, thereby establishing this brand as the official coffee of the state of Perak.
“Not only that, Chek Hup products will also be featured at government events taking place outside the country.
“This Memorandum of Understanding (MoU) is a creative effort that brings benefits to both parties. Besides cost savings in advertising expenses, it is also capable of introducing major tourism products in the state of Perak,” he stated to reporters at the MoU Signing Ceremony between Tourism Perak and Chek Hup.
The MoU signing ceremony was officiated by the Chief Executive Officer of Tourism Perak, Nurmalis Musa, along with The Group Managing Director of Chek Hup Sdn Bhd., Joseph Tan.
Among the tourism products showcased on Chek Hup’s product packaging are Tin Dredge No.5; Kellie’s Castle; Leaning Tower Of Teluk Intan; Taiping Lake Gardens, and Paloh Business Gateway in Ipoh.
Meanwhile, Joseph Tan, Chief Executive Officer of Chek Hup Sdn. Bhd mentioned that the agreed-upon MoU can aid the tourism industry in the state of Perak, especially TMP 2024, given that Chek Hup’s product market has now expanded to international markets.
“We have also marketed Chek Hup products to 15 countries, including Indonesia, Singapore, the United States, and many more.
“I am confident that our efforts to promote the main tourism icons in the state of Perak through our products can attract more international tourists to visit Perak,” he said.
Among Chek Hup’s product offerings are various types of Ipoh White Coffee, Classic Colombian Microground Coffee, Pulled Coffee, Pulled Cham, Flavoured and Microground Colombian Gourmet Coffee, Bulletproof Coffee, Black Coffee, Brown Sugar Milk Tea, Pulled Tea, and Kokoo Chocolate Drink. All these products have their own unique taste and aroma, along with varying levels of sweetness.