By: Rosli Mansor Ahmad Razali
IPOH – Hovid Bhd has produced 300,000 units of Ho Yan Hor Herbal Tea with exclusive packaging for the Year of Visit Perak 2024 (TMP2024) campaign.
Chief Executive Officer of Tourism Perak, Nurmalis Musa, mentioned that the labeling of the beverage involves several popular tourism icons found in the state of Perak.
“The State Government, through Tourism Perak, has collaborated with Hovid Bhd as a strategic partner to help promote tourism products in the state.
“In addition, it aims to leverage the HOVID brand, a well-known pharmaceutical brand globally.
“HOVID will also supply other product samples such as Germise Wet Tissues, Quicklean Hand Sanitizer, and Chewette Vitamin C,” she said at a media briefing held at the Ho Yan Hor Museum during the signing ceremony of the Memorandum of Agreement (MOA) between Hovid Bhd and Tourism Perak recently.
The MOU signing ceremony was officiated by Chief Executive Officer of Tourism Perak, Nurmalis Musa, and Executive Director of HOVID Bhd, Sarah Ho, witnessed by Chairman of the Investment, Industry, Tourism, and Corridor Development Committee of Perak State, YB Loh Sze Yee.
Nurmalis added that HOVID will also organize the Ho Yan Hor Heritage Exhibition to further enhance TMP2024.
“Throughout this collaboration, Tourism Perak invites HOVID to participate in exhibitions domestically and internationally to promote HOVID through all official Tourism Perak platforms such as Facebook, TikTok, YouTube, Instagram, and others,” she said.