The Visual Series of Malay Proverbs (15 Aug 2015)


Born in Sabak Bernam, Selangor in 1988, Hyrul graduated from Akademi Seni Budaya Dan Warisan Kebangsaan (ASWARA) in 2011 and worked a year at production house Cube Film & Box Lite Film as a scriptwriter, film editor and motion graphic designer.

He followed up with a brief yet impressive career at Leo Burnett Kuala Lumpur as a graphic designer extraordinaire, creating colourful campaigns such as “The Sparkle Project” and “Galaxy Wonderland” for Samsung.

In 2013 he represented Malaysia at Adfest Asia Pacific Advertising Festival, and won both of the Young Lotus Competition Prizes with his “The Real Daydream Nation” project. He was called to join Fabrica (United Colors Of Benetton’s Communication Research Center) in mid-2014 and has been working his magic there since.




Title : The Visual Series Of Malay Proverbs

Website :

Description : A Mobile Phone Painting Project, translating various Malay proverbs into visuals through the Samsung Galaxy Note 3

We grew up with many of these common proverbs and idioms. But while we are familiar with their meaning, we seldom have the chance to see them expressed in image.

I wanted to translate these sayings into a visual medium using the mobile technology of today. Every drawing has been created layer by layer using a Samsung Galaxy Note painting app called Mobile Sketch. It is my hope that more people will know the beauty of these quirky proverbs and be inspired to carry them on into the next generation.

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