With an array of cosmetics lining the shelves of retail outlets and shopping malls, Perak State Economic Development Corporation (SEDC) took a brave step to compete in the beauty industry by producing a brand of their own. The products, named Forest Colour, are made from herbs and plants that are sourced from the Perak jungles.
The launching of one of Forest Colour’s products was held at Royal Chulan Hotel, Kuala Lumpur recently. The occasion was graced by HRH Raja Permaisuri Perak Tuanku Zara Salim.
“Perak has an abundance of herbs and plants that can be obtained from its protected rainforests. We feel it’s only proper to optimise on this advantage and produce our very own beauty product,” said Dato’ Ahmad Rizal Abdul Rahman, an executive with the state corporation.
What makes the product different from others is its usage of three herbs namely, aloe vera, misai kucing and lemongrass.
Forest Colour is believed to be the first make-up product in the world to use aloe vera, a good natural anti-aging agent, as its primary ingredient.
Forest Colour beauty products are now available at all retail outlets in town.