Branding ‘Greater Ipoh’ for the Tourism Industry 

Plans are in motion to realise ‘Greater Ipoh’, a proposed international-level tourism region that covers areas administered under Ipoh City Council (MBI), Kuala Kangsar Municipal Council (MPKK), Batu Gajah District Council (MDBG) and Kampar District Council (MDKpr).

According to the Executive Councillor for Housing, Local Government and Tourism, Dato’ Nolee Ashilin Mohamed Radzi, the goal is to manage and promote the tourism industry in the said administered areas to improve competitiveness based on sustainable development principles.

“We can’t deny the effects of the pandemic inflicted upon the tourism industry’s performance in Ipoh, which has caused some of the well-known hotels in the city to cease operations.

“However, with Ipoh strategically placed between Penang and Klang Valley (Greater Kuala Lumpur), our beloved city is projected to rebound with focus on domestic tourism before the international one can recover.

“Thus, the branding of ‘Greater Ipoh’ is on time and in line with bringing a critical mass into realisation in order to attract new investors, integrated marketing and promotional activities.”

She said during a media session after witnessing a signing session of memorandums of understanding (MoU) at the MBI building today (April 1).

The Mayor of Ipoh, Dato’ Rumaizi Baharin who represented the council, signed MoUs with three parties, namely Uni-Technologies Sdn Bhd for the Greater Ipoh Tourism Region Branding and Action Plan Study; Urban Scale Studio Sdn Bhd for the Ipoh Special Walkable City Study; and Pavilion Agro Farm for the rental of site at Gunung Lang Recreational Park to construct Pavilion Petting Zoo.

Uni-Technologies was represented by Town Planner, Professor, Dr Amran Hamzah; Urban Scale Studio by Town Planner, Datin Mazrina Abdul Khalid; and Pavilion Agro Farm by managing director, Mohd Shariff Yahya.

Dr Amran Hamzah (rightmost)
Datin Mazrina Abdul Khalid (rightmost)
Mohd Shariff Yahya (rightmost)

“The Greater Ipoh study will be ongoing for six months from preliminary stages to preparation of a final report,” Nolee Ashilin added.


Chris Teh



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