By KT Leong
In conjunction with the CNY festivities, Ipoh Parade is rewarding shoppers through a redemption programme and a “Spend & Win” campaign. Which will last until 21 January 2023. Shoppers who spend RM300 and above will be able to redeem an exclusive Ipoh Parade CNY floral ceramic teapot, which comes in four different designs, as well as a set of specially designed ang pow packets. The redemption is based on a first-come, first-served basis and while daily stocks last.
From the submission of the receipts for redemption, the top spender for the day will be selected across the 15 days of the “Spend & Win” campaign. These 15 top spenders will then be invited to compete and complete a series of challenges at Ipoh Parade on 4 February 2023 to win more prizes worth a total of more than RM10,000.
If the world enjoyed a slow and steady return to normalcy in 2022, then the start to 2023 can only be described as the complete opposite as Ipoh Parade kicked off its Chinese New Year (CNY) programme and are still at full throttle, with one week left to CNY itself. Since Ipoh Echo’s last visit, the pine trees and jingle bells have been swapped for blushing plum blossoms and crimson lanterns to set the dong dong qiang scene for another wonderful time of the year, and already the electrified masses at Ipoh Parade were hungry to absorb anything that screamed CNY.
“It might be jarring to some to be celebrating Chinese New Year this early, especially since we have just gotten done with Christmas only a few weeks ago,” remarked Lim Huey Tyng, Manager of Advertising & Promotions at Ipoh Parade. “However, we do see it as a form of double prosperity, especially for the retail industry, considering the rough past few years we’ve experienced, so we’re just enjoying the festive atmosphere as much as we can.”
From mediaeval castles to towering pagodas, the seemingly unending festive mood and abundance of sales have done wonders to rally visitors to spend at the mall, much to the joy of retailers. The volume of shoppers and bargain hunters choking the mall’s aisles and hallways were a good sign that much trade was afoot, and the people will only continue to demand for more in the final stretch as they prepare for reunion dinners and gift exchanges.
