Tourism Perak launched an interactive 360-degree tourism information portal, aptly named the ‘perak travellin360.com’ recently. The information portal provides a comprehensive description of touristic spots and products in Perak.

All featured images are presented via a 360-degree display giving ample opportunity for viewers to watch a particular touristic product in greater detail, including its surroundings.

Dato’ Nolee Ashilin Mohamed Radzi, Executive Chairman for Tourism, Arts and Culture who officiated at the launch, said that the images on the portal remain in their original form but provide a different perspective entirely.

The objective of the news portal, she said was to highlight various aspects associated with a tourism product namely, accommodation, food, lifestyle, restaurants, cafes, etc. available in situ.

“This is the first ever tourism portal of such a nature in the country. It’s interesting and, therefore, it’d complement our efforts in attracting over five million tourists to Perak this year.”

A similar launch will be held at the world’s largest tourism trade fair, the Internationale Tourismus-Börse Berlin in Germany to promote Perak to the European market in March. Hence, the existence of a portal, which displays information on travel and on tourism products in its entirety, will have a positive impact on potential customers,” she reasoned. Nolee then unveiled the calendar of tourism events for 2015.

Perak Tourism Management Berhad Chairman, Dato’ Kamil Syafie and the Director of Tourism Malaysia (Perak), Ibrahim Seddiqi were among the dignitaries present at the launch.

The information portal will be updated from time to time to keep abreast with changing times.

RM