Celebrating its 110th anniversary, the Perak Chinese Chamber of Commerce and Industry (PCCCI) is teaming up with Tourism Perak to jointly organise the Ipoh Cultural Parade 2017. To be held on the morning of Sunday, July 23, the colourful parade pairs with a carnival atmosphere along a 2.5km route and comprises 50 participating teams.

With the aim of showcasing Perak’s rich and varied culture to the community and the world, it will be illustrated via dance, costume, heritage, music, martial art, traditional practice and home-grown brands. It is expected to draw a crowd of over 25,000 in conjunction with the Visit Perak Year 2017. Plus, it will be an attempt to break the Malaysia Book of Records as Malaysia’s largest cultural parade.

To commence at 8am, the parade will kick off at Ipoh Padang, passing by Jalan S P Seenivasagam, Ipoh City Hall, railway station, Jalan Panglima Bukit Gantang, Jalan Raja Musa Aziz, Jalan Sultan Idris and heading towards the final destination opposite Brewster Village. There will be free shuttle services from Sri Maju and Perak Transit Berhad on the day of the parade.

Here is a little sneak peek from Meru Valley Resort, one of the participating teams. “We are going to have nine buggies (two-seater and six-seater) and one with a float on it featuring a model of Meru clubhouse. Then, ten golfers will do a little juggling with the golf balls and clubs,” Christian Bock, director of Meru Valley Resort unveiled to Ipoh Echo. All teams will be vying for best costumes, best performance, best float, most creative, most entertaining and most popular awards.

Meanwhile, members of the public can take part in the photography competition. The judging criteria will be based on content, creativity, composition, colour and contrast of the photos taken at the venue on the day of the parade. It will continue as an exhibition after the parade. Each entry must be labeled with contestant’s particulars (entry form can be obtained from the organisers’ offices) on the reverse side together with original images in JPEG format in the form of CD/DVD. The envelope to be stated “IPOH CULTURAL PARADE 2017”, entries are to be sent to the PCCCI office located at 35-37, 3rd Floor, Jalan Tun Sambanthan, 30000 Ipoh by Tuesday, August 15. For more info, call SY Yip at 012 515 1299. The first prize includes RM3000, one-night stay at The Haven and certificate.

The signing of the joint organiser’s agreement was held on Monday, May 15 at WEIL Hotel. Present were Dato’ Nolee Ashilin Mohammed Radzi, the Executive Councillor for Tourism, Arts, Culture, Multimedia and Communications, Zuraida Majid, CEO of Tourism Perak Management Berhad and Dato’ Liew Sew Yee, president cum chairman of PCCCI.

“This joint effort is also a testimony of how a public-private effort can work together to promote the interests of the community,” Dato’ Liew said.

To commemorate its 110-year milestone, PCCCI is organising a series of events that promote the interest of its over 1600 members and the state particularly in areas of trade, investment and tourism.

Mei Kuan