In view of the upcoming Christmas celebration, the Ministry of Domestic Trade and Consumer Affairs (KPDNHEP) Perak has implemented a festive season’s price control scheme (SHMMP 2020) to prevent unreasonable increment of price for goods sold, especially during the ongoing Conditional Movement Control Order (CMCO).
According to chief enforcement officer of KPDNHEP Perak, Dottie Azlina Ismail, the scheme will be in effect starting today (December 22), lasting till December 31.
“Even though the festive season is to be celebrated in a simple manner this year due to COVID-19, the demand for goods and necessities is still present and is expected to see a further increase during Christmas.
“The scheme is meant to lessen the burdens of citizens whose income sources are affected by the pandemic, even more so for those celebrating Christmas,” she told reporters during a walkabout session after launching the price control scheme at Jaya Grocer, Ipoh Parade this morning.
Some of the price ceilings (measured per kg) include chicken (RM5.60 to RM7.40 wholesale; RM6.10 to RM8.30 retail), imported turkey (RM27 wholesale; RM30 retail), potatoes imported from China (RM2 wholesale; RM3 retail), tomatoes (RM3.50 wholesale; RM4.50 retail) and green capsicums (RM10 wholesale; RM12 retail).
“Businesses are to ensure that their goods sold do not exceed the price ceilings as gazetted in the scheme, besides distinguishing price-controlled goods with pink tags.
“Failure to comply is an offence which may result in court charges, imprisonment or compounding as subjected under the Price Control and Anti-Profiteering Act 2011,” Dottie stressed.