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‘RIUH BENOR!’ Targets 20,000 Visitors, Helping to Boost Perak’s Creative Industry

As many as 20,000 visitors are expected at ‘RIUH BENOR!’, the fifth edition of the Kembara RIUH Keluarga Malaysia (KRKM) program taking place from 21 to 23 October 2022 at Bulatan Sultan Azlan Shah, Bandar Meru Raya in Ipoh, Perak to help boost the state’s creative industry.

The KRKM program which is led by the Ministry of Communications and Multimedia Malaysia (K-KOMM) through MyCreative Group (MyCreative) aims to empower practitioners and entrepreneurs of the local creative industry nationwide. The program connects the creative community with the general public and reflects the Government’s concern and commitment towards the recovery of the creative industry following the COVID-19 pandemic.

In line with this, Perak was selected as the next state for KRKM because the state is famous for its rich abundance of cultural heritage and creative arts including Rebana Perak, Tarian Belotah, various interesting costumes, as well as traditional dishes such as Nasi Lemuni, Ikan Pindang Daun Seniar, Kebebe and many more.

According to the Chief Executive Officer of MyCreative, Junady Nawawi, the KRKM program so far has been able to create at least 3,238 job opportunities and support 2,053 creative industry practitioners and businesses. This positive momentum is expected to continue in Ipoh.

The entire KRKM program is expected to create more than 7,000 job opportunities and support over 5,000 local creative practitioners and businesses at 14 locations across the country.

Similar to previous KRKM editions, ‘RIUH BENOR!’ will present cultural shows, music and dance performances, art exhibitions, pop-up shops, community activities, and creative workshops such as making concrete leaf pots, perfume, rope to hang plants, and soy wax candles, and dyeing hats. Other than that, visitors can enjoy special performances by well-known Malaysian artistes such as Jaclyn Victor, TUJULOCA, Ning Baizura, Ruffedge and many more.

Prior to 2022, the RIUH program was primarily based in Klang Valley. It has since spread its wings to Johor, Sabah, Melaka, and Kelantan under the KRKM nationwide tour with the fourth edition in Kelantan managing to break records with 60,000 visitors attending in support of the creative industry at ‘RIUH SOKMO! Bersama Celcom’.

The country’s creative industry is recognized by the Government as one of the high-impact strategic industries to be given special focus under the 12th Malaysia Plan (RMK-12), where it is targeted to contribute RM31.9 billion to the Gross Domestic Product (GDP) by 2025. The Kembara RIUH Keluarga Malaysia program is an activation platform which creates opportunities for creative industry practitioners and entrepreneurs to generate income from creative products and activities, thereby contributing to the national economy to achieve this target.

The Government is very concerned about the importance of this industry in the development of the country and remains committed to help revive the creative industry during this transition to the endemic phase.

Thus far, the Government’s efforts through MyCreative Group have proven to be successful in bringing together entrepreneurs and local creative practitioners from 10 branches of the creative industry in efforts to develop the local creative ecosystem through strategic linkages such as the KRKM program which connects entrepreneurs and local creative activists with the local community.

With that, communities in Perak and neighbouring states are invited to join in at ‘RIUH BENOR!’ and give their support to local creative industry entrepreneurs and practitioners.

‘RIUH BENOR!’ Targets 20,000 Visitors, Helping to Boost Perak’s Creative Industry
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