By Rosli Mansor Ahmad Razali
IPOH: The new premium burger, Barico Signature Burger, is not just an ordinary menu item but comes with an exclusive touch inspired by Datuk Seri Vida (DSV) and her two children, Cik B and Kacak, and is topped with gold dust, adding a luxurious element that has captured attention.
The idea for the burger originated with DSV herself, who wanted to create a menu enjoyed by Cik B and Kacak, and was later developed into a premium dish by Barico executive chef, Dato’ Dr Chef Fazley Datuk Yaakob.
Fazley said the inspiration was also used as a benchmark, as if a dish is accepted by Cik B and Kacak, it is likely to suit wider tastes.
“The Barico Signature Burger was born from DSV’s own inspiration. We wanted to create something that is not only delicious but also has its own identity,” he said.
Among the burger’s main highlights is a 220-gram patty combining wagyu beef and premium beef, along with torched cheese, caramelised onions, salad and portobello mushrooms, delivering a richer, layered flavour.
Adding to its exclusivity, the burger is dusted with gold before being served and is presented with a special knife, symbolising that it can be enjoyed either individually or shared.
“Wagyu beef is a premium type of beef from Japan known for its very tender texture, juiciness and high marbling of fat within the meat.
This marbling gives it a richer taste and aroma, making wagyu more premium compared to regular beef,” he, who is also a former Malaysia Celebrity Master Chef 2012, said.
In addition to the beef burger, Barico introduced the Chicken UFO Signature Burger, which uses its own specially formulated crispy flour mix, offering a different texture from ordinary chicken burgers.
On pricing, Fazley said it is still under review, but the concept remains affordable despite using premium ingredients such as wagyu.
“We want premium quality but at the same time something that everyone can still enjoy,” he said.
Interestingly, Barico Burger has already received encouraging early response from its soft launch in Brunei, although production remains limited with a “while stocks last” concept currently in place.
Barico is also planning to expand its menu offerings, including Pasta Daging Salai Lemak Cili Api, Korean-style Popcorn Chicken, and Wagyu Pizza, all of which are still in development.
DSV also said Barico emphasises affordable pricing despite using premium ingredients, while also appointing Cik B and Kacak as “taste panels” for new food products.
“If they like it, I believe it can be accepted by many others as well,” she said.
Barico Burger is currently operating on a temporary basis ahead of the development of a larger food and café hub at Bulatan Meru in the future.
