Architects and interior designers across Asia stand a chance to win the premier Asian Young Designer Award (AYDA) which returns for the 14th time this year under the theme ‘FORWARD: Amplifying Empathy Through Design’.
Nippon Paint Group Malaysia (Nippon Paint) Managing Director, Yaw Seng Heng said the award was created to recognise young architects and interior designers. The competition has been organised by Nippon Paint Malaysia for the past 13 years.
According to him, AYDA’s vision is to nurture the next generation of young designers through cross-learning experiences and a network of industry professionals, as well as to provide a platform to showcase their work and uncover their potential.
“AYDA’s theme aims to challenge this generation’s innovators to create a one-dimensional space and incorporate consumer demand while taking into account critical factors such as sustainability and environmental care.
“The theme is carefully selected and curated by the AYDA Nippon Paint team who also works with an advisory panel consisting of industry experts who analyse design trends and needs in accordance to users’ requirements.
“This is to ensure our young designers are equipped with the skills and knowledge to prepare for the professional platform in the future,” Yaw said in a media statement.
He added that AYDA has expanded from an award platform to a global design community which comprises industry experts and more than 1,200 tertiary institutions in 16 locations, influencing more than 100,000 design students by giving them life-long exposure and learning experiences via networking.
“This award also welcomes talent from outside the Asia region and encourages the participation of young designers from around the world,” he explained.
In a similar development, IJM Land Berhad Group General Manager of Sales and Marketing, Christine Wong stated that IJM and Nippon Paint Malaysia have maintained a cooperative relationship for the past eight years.
“Through this cooperation, we make a commitment in shaping and influencing the future of real estate.
“Hence, we’ll continue to strive to empower the new generation of design talents by supporting initiatives that involve creative education and industry experience,” she said.