Perak has welcomed some 10.1 million domestic tourists, which was an increment of 33.83 percent compared to last year.
According to the chief executive officer of Tourism Perak, Nurmalis Musa, statistics given by the Department of Statistics Malaysia (DOSM) for the year 2019 ranked the state’s tourism sector at first place among others.
“Perak is indeed a state with assorted religions, races and cultures. The state is also known for its multiple tourism products which are able to spur the state economy,” he told Ipoh Echo at a Business Matching (B2B) session launch recently in Lost World of Tambun.
“We’re well-informed that the tourism sector is the most hard-hit sector due to the COVID-19 pandemic. The effects were undeniably felt by tourism operators,” Nurmalis added. “Despite that, there are benefits in finding a solution to enliven the local tourism sector once more, subject to the new norm.”
The B2B session was organised by the Malaysian Association of Tour and Travel Agents (MATTA) Perak Chapter, along with Kedah Chapter and Perlis Chapter. 30 tourism product operators participated, including hoteliers and tourism agencies from Perak, Kedah and Perlis.
Nurmalis added that the B2B session was highly beneficial in reinforcing a more collaborative and closer relationship with both states in the tourism sector.
“Hopefully, through this programme, we’ll be able to find the best method to restore the public’s trust in going for a vacation,” he expressed. “I’m sure Kedah and Perlis participants’ visit will be able to promote Perak’s tourism products and vice versa.”