Calling all food lovers and food vloggers!
The state government, via Digital Perak Corporation Holdings (DPCH), will be holding a ‘Perak Food Hunter’ short video competition.
According to the Executive Councillor for Youth, Sports, Communication and Multimedia, Khairul Shahril Mohamed, the competition is an initiative to jump-start the local food business economy in the state.
“This is to aid restaurant and café operators affected by the ongoing COVID-19 pandemic which heavily impacted their income sources.
“The competition is open to all Malaysians and shall focus on the highlight of food locally available in Perak,” he told reporters during a media session at Konda Kondi Café and Bistro here today (January 7).
Also present were chief executive officer of Digital Perak, Meor Rezal Fitri Meor Redzuan, Tourism Perak chief executive officer, Zuraida Md Taib, and Casuarina Meru general manager, Juani Jamalludin.
The competition starts tomorrow (January 8), lasting till February 19. Participation is free of charge.
“There are two categories in this competition, namely ‘street food’ and ‘café’.
“Participants are to ensure that the address of the featured café or eatery are included in their social media posting caption, besides usage of correct hashtags, such as #BSKMPerak, #digitalperak, #piortv, #perakfoodhunter, #TravelPeraklah and #mohkeneiperak.
“The video duration shall last a minimum of one minute to a maximum of three. Every creation must be submitted to firstname.lastname@example.org.
“For the street food category, main prizes consist of an Apple iPad, cash rewards and food vouchers sponsored by Miker Pizza and Konda Kondi for the first three winners.
“RM100 will be awarded to 8 subsequent runner-ups as consolation prizes.
“The champion of the street food category will be awarded a two-day, one-night stay at Casuarina Kuala Kangsar, while the champion of the café category will be awarded a two-day, one-night stay at Casuarina Meru.
“Appreciation certificates will be given to all winners,” Meor Rezal explained. “The list of prizes goes the same for the café category.”
Khairul expressed his appreciation to all parties for efforts to promote the domestic tourism sector in Perak.
“I believe that there are still many delicacies that are yet to be discovered in the state, which is why this competition came in a timely manner.
“I’m confident that the competition will bring forth the multitude of delicacies available in Perak.
“Hopefully, the state’s economy will recover through this initiative, besides highlighting vloggers’ creativity,” he expressed.